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“UPS” was mainly interested in discovering methods to expertise in basic shipping of goods, information, and services, as well as to leverage their wide infrastructure. They wanted to continue to grow by entering new markets. In addition, their wish was to transform the company into an enabler of worldwide commerce. 2.2 Challenges faced by UPS and drivers of organizational change. In order to stay flourishing in the time of unprecedented change the company should state clearly its problems and implement organizational development techniques.
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Qrius Introduction Marketing can be defined as a process by which companies create value for customers and build strong customer relationships in order to capture value from the customers in return. To be successful in marketing across the globe, the company must think globally and act locally. This will help build long-term customer relationships and capture customer value. Culture is the way of life for an entire society, it includes ideas, customs and social behavior. Despite the fact that the world has become a “global village”, the effect of various languages and cultures should always be taken into consideration, particularly when companies design marketing strategies for different markets.
…especially in today global economy, yet many organizations grapple with how to develop and apply diversity principles in a way that will affect revenue and market position, as well as reputation (love 2010). And argues that for companies to successfully utilize the diversity, they must derive a ‘strategic framework’ where she emphasizes the importance of cultural inclusion while retaining diversified workforce. She outlays following traits for