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Ethical Issues In International Marketing

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In the global business environment, companies of every size face a large number of ethical issues. Business organizations have the responsibility to use codes of conduct and ethics that every part and member of the organization put into action and must abide (G Albaum & N M Ridgeway, 1989). Major ethical issues include perception, integrity and trust, but more complicated issues include accommodating assortment, decision-making, observance and control. Intellectual property (IP) is relevant to any inventive creation of the human intelligence such as scientific, imaginative, literary, or specialized creation. Usually intellectual property rights (IPR) refers to the legal rights given to the initiator or inventor to protect his invention or manufacture …show more content…

In a societal perspective these business aspect should insist on the consequence of ethical practices. As a result of marketing pursuits by the community only due to the high notion, frequently come up with ethical problems in the advertising, personal selling, market research and international marketing issues are seen to be existing to unethical behavior (Bhattacharya P & K M Mehta, 2000). Exceptionally in the 1970s and 1980s, many scandals in the international ground, major corruption in the agenda for the international marketing have led to the assessment of ethical side. On ethics most of the work in international marketing still in …show more content…

Direct-to-consumer advertising directed toward patients, before healthcare professionals (Robinson A R, Hohmann K B & Rifkin JI, 2004). Supporters of DTC prescription drug ads argue that the ads inform patients about possible disease and treatments, encourage people to take medical advice, help remove disgrace related with medical conditions, and provide required sales revenue to fund expensive medical research and development for new drugs. Due to the fact now many pharmaceutical companies have accepted DTC marketing, some debates on DTC have occurred internationally. The argument for the DTC’s marketing advantages and disadvantages have attracted almost the same claims. In this research paper, for many reasons I will be arguing in favor of Direct-to-Consumer advertising and its good advantages. Direct-to-Consumer advertising (DTC advertising) provides exceptional information on a particular disease or disorder and the proper uses of the medicine being marketed. In regard to this, patients are allowed to take own responsibility of their health care requirements. Those patients already taking a drug, considering it advertised on the media will act as a souvenir to take their medicines thereby leading to an increase in patient loyalty to prescribed

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