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Swot Analysis In Marketing

743 Words3 Pages

AIM
In this unit, we aim to get the reader to understand and to garner skills that enable them to devise efficient marketing plans which meet the requisite marketing objectives , along with the needs of the target market.
UNIT ABSTRACT
A marketing endeavor by an organization requires efficient planning if it is to meet its marketing objectives. This planning is of utmost importance as it holds the key to proper resource utilization and also to opportunity creation.
This unit gives the reader an idea of the dynamics of the internal and external factors with the marketing planning for an organization, the different manners in which auditing can be carried out, and therefore help the user visualize the marketplace.
The reader will also get to …show more content…

Devise a marketing plan for a product, organization or service
The role of marketing planning in the overall planning framework: the interaction of corporate objectives, marketing objectives along with the business objectives at the level of operation; the effect that the planning gap can have on operational decisions.
The strategic alternatives for new product development: A broad perspective on the overall marketing planning process; objectives to be considered in differing services, products and markets; innovation and product modification; market match and product evaluation; the usage of Ansoff’s matrix; the SWOT Analysis; the effects of finding ideas balancing out against company capabilities and the market, product failure rates; the importance of learning from failures; costs and pricing; testing of the product; testing of the marketing; management of innovation i.e. the organization’s responsibilities in managing the development of new products; the encouragement of the entrepreneurial spirit
Pricing Policy: Price Making against Price Taking; the behavior of price; ways to adding value; techniques to efficient pricing (market-penetrating pricing, competitive market-adaptive pricing, cost-based or market-based pricing, leadership pricing, market skimming); the importance of the cash flow; the mutual functioning of price and other pivotal parts of the marketing equation; keeping price clear of the overall competitive …show more content…

2. Understand the roadblocks in marketing planning
Roadblocks : the expectation of the customer; the strategy and constant activity of the competition; unclear strategies/objectives/methods; barriers within the organization ( resource management, change handling, ethical stance, behavioral and understandability issues, the system setup and it’s way of operation)

3. Understand the ethical issues that go in a marketing

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