Ethical Issues In Marketing

743 Words3 Pages
AIM In this unit, we aim to get the reader to understand and to garner skills that enable them to devise efficient marketing plans which meet the requisite marketing objectives , along with the needs of the target market. UNIT ABSTRACT A marketing endeavor by an organization requires efficient planning if it is to meet its marketing objectives. This planning is of utmost importance as it holds the key to proper resource utilization and also to opportunity creation. This unit gives the reader an idea of the dynamics of the internal and external factors with the marketing planning for an organization, the different manners in which auditing can be carried out, and therefore help the user visualize the marketplace. The reader will also get to…show more content…
This is where the ethical aspect of marketing comes into the picture. The long run success of an organization and its products will definitely depend on the degree of ethical acceptance they command in the market. We will start with how prominent organizations have had to deal with ethical issues, and then move into the ways ethical issues are meant to be handled when a certain marketing plan is being set up. At the end of this unit, the reader will have the skill to develop a functioning marketing plan, which will handle the resources and the setup objectives for the product, the service or the organization, and deliver appropriately to the current market conditions. Learning Outcomes The reader, at the end, will be able to: 1. Devise a marketing plan for a product, organization or service 2. Understand the roadblocks in marketing planning 3. Understand the ethical issues that go in a marketing plan 4. Set up marketing…show more content…
Pricing Policy: Price Making against Price Taking; the behavior of price; ways to adding value; techniques to efficient pricing (market-penetrating pricing, competitive market-adaptive pricing, cost-based or market-based pricing, leadership pricing, market skimming); the importance of the cash flow; the mutual functioning of price and other pivotal parts of the marketing equation; keeping price clear of the overall competitive planning Distribution: methods of transport; distribution methods, locations of hubs, bulk-breakout and distribution centres; methods of distribution to sales locations; the effect of distribution on the competitive advantage Communication mix: determination of effective promotional measures to promote favorable purchasing behavior; planning the media and it’s cost; planning of the sales; campaigns of advertising and promotions; the changes to promotions and advertising synchronized with the Product LifeCycle
Open Document