I suggest that the media institutions and firms, particularly marketers and advertisers, should consider business Ethics in the media, ethical aspects of the use of women and sexuality as a marketing instrument, and they may test how sexual and violent contents affects and influence viewers’ attitudes towards the media institutions. To conclude unethical media is huge problem that has many effects on both individuals and society, especially children. moreover it increased now by the appearance of the new technology and the internet. Many media institutions are violating the major ethical rules by using sexuality and violence. Given the fact that the media institutions use sexuality and violence as a marketing instrument in order to attract more viewers or consumers, it means that the media companies are trying to market themselves or their products at the expense of ignoring business ethics.
The media should include ethical standards before and after publishing news. Nevertheless, there are situations in which the media publishes offensive and vulgar information. In those situations, the media does not include principles because they are not compatible with financial gains. However, the media should always inform with integrity, objectivity, independence, and transparency. Codes of Ethics are a way to guarantee the media follows principles and ethical standards.
According to the Oxford Dictionary, media ethics are issues of moral principles and values as applied to the conduct, roles, and content of mass media- journalistic ethics and advertising ethics in particular. It includes issues such as impartiality, objectivity, bias, privacy, and the public interest. More generally, it also includes issues of stereotyping, taste and decency, obscenity, and defamation. In ‘The Age of Information’ that we live in, media plays the pivotal role of conveying information to the masses. An unavoidable element in today’s generation, it plays the role both of an asset and an encumbrance.
In recent years however, many industries of varying natures of business have been using journalism merely as a tool in order to produce favorable public opinion (Spaeth, 2008). Newspapers, radio and television firms have long been privately owned, and have developed into very market-oriented corporations. Sometimes, to serve their own profitable interests, these media firms devote engage in sensational reporting. Since they have close connections with large and diversified corporations through partnerships and sponsorships, at times the media puts limits on that information is reported (Guioguio, 2015). One such industry that attempts manipulate the media is political campaigning.
Before media, politicians and other newsmakers had to rely on word of mouth to communicate the various messages they were espousing. However, they found this was an unreliable method of communication and the first newspapers and other media mediums were created. This comes at a drawback. As media companies grow larger and larger, they become more susceptible to bias. This has lead to a proliferation of bias across the many media companies in existence today.
The last major point of discussion is the political bias that can be influenced and forced into media by near anything if someone has enough power. These are 3 of the most impactful things that can influence the content of a media outlet. The influence of the mainstream advertising companies on the content of media outlets cannot be overstated. Up to 70% of a media outlets income comes from advertising companies, and because of this the advertising companies have the power to pseudo threaten companies by withdrawing their ads and income. Some specific examples of high end corporations using their money as a bargaining chip are on YouTube.
However sometimes as journalists we can be so caught up in public interest that we may forget the confidentiality of the victim and family. This is where ethical concerns are conceived. The men can lose the jobs after their names and photos were published.They can also lose any chance of having a respectable job. There is no dought that it is the newspapers role to serve the community. It is still the publics right to be informed especially when criminals exist among them.
Still, they play a huge role in educating people about environmental issues, health care, child care, and other health-related concerns. The media encourage people to work hard, and they emphasize the importance of creating a productive society to overcome social problems like unemployment, which is considered among the main reasons for terrorist activities. However, the media demonstrate little concern about the roles and relationships of men and women in society. These aspects of contemporary life are defined by religion and culture. Cultural Effects of Media The relationship between mass media and popular culture has always been controversial in the social sciences.
The advancement in technological and communication sources had a great impact on the notion of privacy (Fairfield & Shtein, 2014), this discussion has sparked new discussions on the ethical perspectives of the media sectors. Many individual events happened over the past year such as the “News of the World phone hacking scandal” have raised many questions and concerns regarding the power of corporate media houses (Wring, 2012). Several other newer media have been confronted with ethical dilemmas such as the decision of Google to censor serves in China (O’Rourke, Harris, & Ogilvy, 2007). Today’s media domain is characterized by the over concentration of media ownership and market driven media production (Adams-Bloom & Cleary, 2009; Stern, 2008; SustainAbility, UNEP, & Ketchum, 2002). The performance and the quality of media houses have been discussed by the media practitioners, critics and students for many decades (McQuail, 1992).
In as much to stay viable in the media industry, one journalistic responsibility – maintain news credibility as a news medium by obviously differentiate an editorial from an advertorial copy, with an aim to uphold the standards of objectivity not recognized as commercial messages, and to maintain a third-party credibility grounded on professed lack of bias (Cameron & Ju-Pak, 2000). Inasmuch as RA 9710 and the code of ethics for media enacts a vital tool in the development of a responsible journalism and advertising practice, it is in this sense that a study regarding advertorials in the Philippines be