ipl-logo

The Role Of Media In The Society

1328 Words6 Pages

We, as media practitioners have a very tough job when it comes to the society. What really is our role? Is it just to give and disseminate information? Or is it to encourage people to do critical thinking and reflect and debate upon the everyday issues that we, media practitioners, especially journalists, present to them. Is it right to just entertain people even if it does not make any sense? Or do we need to go counter-culture and prioritize critical thinking, information over entertainment?
The traditional view of what is expected of a journalist comes to us from the West. Traditionally, a journalist in a Western country , was expected to act as the eyes and ears of society. They were expected to inform and educate and also entertain society. They were also to see themselves as a watchdog over …show more content…

With the changes in media technology, some of these ethical values have come under fire. Consider the area of photography, where, with the computer photos can be manipulated to totally distort the truth. Not only journalists know this truth anymore, with social media, almost everyone knows how each one of us can manipulate a photo. With media, they usually manipulate what they know will suit the taste and trigger the masses, which they know will become a big issue. There is also a case wherein agenda setting comes wherein media only shows what they want people to see and think. Objectivity has also been challenged as unattainable in some circles.

Many times in training journalists in here in the Philippines, we take this model of journalism and journalism training from the West and run with it, without necessarily examining whether it makes sense in our circumstances. Many of our curricula are not regularly revised or subjected to the kind of scrutiny that would make them relevant and enable the products thereof to have an impact on

Show More
Related

  • The Braindead Megaphone Analysis

    1108 Words  | 5 Pages

    Being published in 2007, this work greatly accentuated the problem of a society where the media dictated exactly what and how information would be transmitted to society. However, in the modern technological era, the media’s content is less important to society due to our ability to select, and as a result the argument presented by the author, along with most of his concerns, is

    Read More

  • The Immortal Life Of Henrietta Lacks Summary

    567 Words  | 3 Pages

    Howard A. Myrick is a journalism professor at Temple University. His article The Search for Objectivity in Journalism describe the lack of objectivity when it is disseminating. Media workers usually want to present news objectively. But what media workers want to present is different from what they present plus what readers understand is usually different from what social media workers present. So, what readers understand is not equal to the truth in the end.

    Read More

  • Nsw Health Case Study

    579 Words  | 3 Pages

    Scott P, Media FR. OPINION: Candid photos ethical dilemma in internet age. 2014. 4.

    Read More

  • Noah Rothman's Essay 'Taking Sides In Ferguson'

    917 Words  | 4 Pages

    Stories are no longer respectable and virtuous as they were at modern journalism’s beginning. Thus, by journalists Fallows and Rothman have named the media as unethical. Another way that modern journalists have transformed today’s media is that the media now relies on the popularity of its stories and articles. Journalist Jack Shafer uses his article, “The Rise and the Fall of the Obama Media Romance” as an example of popular opinion reflecting

    Read More

  • Nt1310 Unit 1 Personal Statement

    477 Words  | 2 Pages

    I am a third year transferred student at UC Berkeley and am very interested in learning media studies as my major. After attending Media Study 10, I believe studying media would be an ideal direction for me to broad my knowledge and experience My interests in media started when I was teenager as a reporter in my school’s broadcasting club. There, I enjoyed reporting news and information but also had opportunities to understand the influence that the media could have to change our lives as I delivered critical issues. When I came to the U.S., I felt a discernible disjointedness between many different groups of international students, and believed this was because of a deficiency of understanding and communication between different perspectives.

    Read More

  • Imperialism During Ww1

    1244 Words  | 5 Pages

    Journalism today has much more appeal to emotions; it's not longer just the facts, and propaganda is used much more frequently in today's

    Read More

  • The Braindead Megaphone Analysis

    800 Words  | 4 Pages

    Society expect to be constantly entertained; they have become so concerned with things such as who the latest star is dating, scandals, or dumb people doing rather idiotic things. Much of society have been consumed in their personal instant gratification and what makes them “happy”. When on an off chance that news does show things that are serious and impactful(not necessarily positive things that is happening in the world) people have become so numb that the best they could do is feel sympathetic and at worst continue on with their day. The other part of the problem is that those behind what is being published and shown on the news media have been absorbed in their avarice nature, whatever allows them to make as much profit they do. “Writing thousands of hours of coverage from what could have been summarized in a couple of minutes every few weeks, a new rhetorical strategy was developed, or-let’s be generous-evolved”(6), Saunders describes the new formula formed by mass news firms that would yield the most profit.

    Read More

  • Essay On Media Bias

    1296 Words  | 6 Pages

    The media will pick and choose which topics to discuss according to the viewer’s ratings. The news media represent the news in a manner that will leave people coming back for more. They choose carefully what they want to report and by doing so they do not spread lies within the articles but what they choose not to tell the audience. The media shares what the people

    Read More

  • Impartiality In Journalism Essay

    1004 Words  | 5 Pages

    The phenomena of impartiality and objectivity are the most popular objects for discussion in the circles of journalists and media experts nowadays. There is controversy whether these theoretical concepts have practical application and whether they are essential elements of modern journalism. In this case it is significant to understand what elements of impartiality are topical for contemporaneity and whether there is a need to strive for impartiality at all. First of all, it is important to understand the meaning of the word «impartiality».

    Read More

  • Cultural Relativism In Social Media

    2321 Words  | 10 Pages

    The media plays an important role in influencing societies views and opinions about current news, issues and events that the world face. Within the emergence of new technology like the internet and cell phones, it has such current events and current news to be easily accessible to a global audience and to be consumed in real time. The Paris Terrorist Attack is a great example for the statement above because as soon as it happened, the attack instantly went viral all over social media like Facebook, Instagram, Twitter, Blogs etc. This essay aims to explain the growth of social media and specifically look at the impact it has on religion. It will discuss whether journalists should be religiously and culturally trained in order to report fairly

    Read More

  • Literature Review: The Impact Of Media Influence On Society

    1015 Words  | 5 Pages

    Literature Review The study of media influences on society is important because of the impact it has on shaping our beliefs, behaviours, and biases. Many Sociologist have examined the different aspects of media influence on society and this literature review will summarize the findings of five different research articles which focus on the effects of media exposure on society as a whole. A variety of issues are explored including, feminism, racism, sexism, and inequality of the different socioeconomic classes. It is important to highlight the influential practices used by the media to influence people, so that we may better understand the impact that it may have on our daily lives. This literature review examines the many aspects of media

    Read More

  • The Internet: The Importance Of The Internet

    916 Words  | 4 Pages

    “Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.

    Read More

  • Influence Of Media On Society

    998 Words  | 4 Pages

    Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

    Read More

  • Essay On Freedom Of Media

    1262 Words  | 6 Pages

    Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

    Read More

  • Media Literacy: Scenarios

    3195 Words  | 13 Pages

    Media Literacy Picture this scenario- It’s the early 90s. The FIFA World Cup finals are being broadcast on television. More than 25 youngsters have crammed into the living room of my grandparents’ house in a small locality in Shillong. They are among the privileged few that can afford a television set.

    Read More

More about The Role Of Media In The Society

Open Document