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Ethical Marketing: Ethics, Ethics And Ethics In Marketing

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On this basis the Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. It seeks to promote honesty, fairness, and responsibility in all advertising. Ethics is a notoriously difficult subject because everyone has subjective judgments about what is “right” and what is “wrong.” For this reason, ethical marketing is not a hard and fast list of rules, but a general set of guidelines to assist companies as they evaluate new marketing strategies. 1.3 MARKETING IN ISLAM: Marketing is a means of communication between customers and organization. Marketing focuses on identifying, anticipating and satisfying customer needs. It is effective tools through which customer’s desire are explored through advertising and promotions. …show more content…

Islam has developed a code of life dealing in all aspects of life either business, economic or social aspects that should be adhered to under all circumstances. Islam has laid down basic principles of business strategies. Marketers must serve their goals within the rules and regulations of Islamic Shariah as outlined in the Holy Qur’an. Islam stressed fair dealing in business. Unfair margin of profits in the business is prohibited in Islam.” 1.4 ETHICAL MARKETING PRACTICES FROM AN ISLAMIC PERSPECTIVE: In Islam, as in modern marketing textbooks, four marketing mix issues have been identified (Difference in practice and behavior not in theory): 1-

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