Ethical Relationship On Kenny Rogers: Ethics And Ethics In Marketing

aCHAPTER 1
INTRODUCTION
1.1 Problem statement
Nowadays, most of company realizes there are important to act in more ethical way to approach to their customers. Marketing practices is one of the easiest ways to achieve the objective through this approach. Company that makes an effort in marketing more ethically, it will reflect more positively on the area of that business. Ethical marketing and personal moral philosophies will influence an individual’s ethical intention and all marketing efforts. It seeks to promote fairness, responsibility and honesty in all marketing practice areas.
However, ethics is difficult to recognize as everyone has own subjective judgments about what is right or wrong. Being ethical or unethical behavior is not necessarily

4.2.1) How do you determine whether your customers satisfied with their meals and your restaurant’s services or they are not?
Answer: There are many ways to see whether our customers are satisfied with our services or not. However, the most obvious way to tell it is by the regularity of the customer come to our restaurants. This is also the most convincing way to tell it. The customers who are really enjoying their meals at Kenny Rogers have a high tendency to come again in the future. Some of them are frequently coming to our restaurant. Some of them even bring their family or friends on the next time they visit our restaurant.
4.2.2) What are Kenny Rogers’s reactions to committed customers?
Answer: We always try to provide the best for our customers regardless of their regularity to come to our restaurant. We provide a good quality of foods while maintaining an ethical working behavior by following all regulation prescribed by Kenny Rogers like we must greet all customers that come to our restaurant, the roasted chicken cannot be served to customers if it has been kept for 2 hours, and all employees must wear gloves while preparing foods. However, for a regular customer, we have a little extra treatment for them. All employees must know the regular customer's name and must greet them by their name. Sometimes we will give them free gives, discounts and if they have any special

Besides, after the candidate passes the interview we will inform them all code of conduct of Kenny Rogers. We will make sure they are well known, where are situation that needs to apply code of conduct. If candidate can adapt the epistemic virtue traits that have been develop in Kenny Rogers we will hire them as permanent employees. Furthermore, employees are one of marketing tools for Kenny Rogers Restaurant to create a good image of the restaurant since they are the one who will communicate directly with our customer, so it is important to be more precise in hiring