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Ethical Standards Of Advertising Essay

1310 Words6 Pages

Nowadays, the trendy concept of Philippine advertisements is the musical-type wherein the advertisers sing and dance at the same to promote their respective products. Nido, Downy, Ariel, 555, Bingo, Block & White (and many more to mention) have already used this concept on their commercial. Some advertisements even have weird story which do not have the connection to the specific products. An example of this is the Mang Juan TVC which was advertised by Lourd Deveyra. Regardless of the products’ legitimate effectiveness, taste, texture, etc., one of the clear factors of a product to get higher sales is not only the advertisement itself but also the advertisers as well. A great example of this is the love team AlDub, where there came time when most of the commercial which were airing are theirs. This is because of …show more content…

The chosen 10 products with TVCs are: Creamsilk, Olay, Swiss Miss, Block & White, Great Taste White, Centrum Advance, LBC, Bear Brand Sterilized, Talk n’ Text and Cebuana Lhuilier. Creamsilk In this TVC, Toni Gonzaga compared the twin’s hair through the other using a shampoo and Creamsilk and the other one a shampoo alone. By showing the difference of the results, (in which the girl who used Creamsilk has smoother and softer hair more than her twin) Toni encouraged the viewers to “use Creamsilk everyday”. By using two people which demonstrate the difference of using and not using the product, the TVC has provided a legit effectiveness. Though it didn’t promote the given values, the TVC however, didn’t make use of Brand X. This TVC also promotes free enterprise as it gives better effectiveness of the product to the consumer. With this, it helped to established mass markets. Because people are attracted to buy products that frequently appear in the television. Olay Natural White Pinkish Fairness

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