Ethical Sustainable Tourism

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Introduction
With an overall numbers surpassed 1.135 billion of international tourists arrivals in 2014 (UNWTO, 2015), tourism has become one of the key driver for socio-economic progress around the world. With the continuous growth and diversification, it is especially more evident in the developing countries. Sustainable Tourism has immense potential for positive change when decision of stakeholders is based on the economic, environmental, and social-cultural considerations. For instance, helping the local communities, protecting the habitats and natural resources, providing employment, improving living standards. Unfortunately, a lot unfavourable effects arises with the growth of tourism.
More and more tourist are expecting a more meaningful
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Every stakeholders have the responsibility to be sustainable as neither the social-cultural, economic or environmental goals and benefits of tourism will occur if there are negative ethical issues happening with the destination (Garcia-Rosell and Makinen, 2013; 2012).The global code of ethics for tourism by the World Tourism Organisation also identify the relationship between ethics, tourism and sustainability (UNWTO,…show more content…
In 2013, Kailua, a Hawaiian town had asks state to stop recommending it as tourist destination reporting significant negative effects of tourism that far outweighed any potential benefits. The negative impacts on the host community includes inflation, housing price increases, an influx of tourists, increased rate of crime, and tourists demonstrating undesirable behaviour to local children (APNews Corp Australia Network, 2013).
This brings about the discussion of what is the correct way to maximise the benefits while at the same time trying to minimize the negative impacts that tourism brings about to the destination. The study of ethics in sustainable tourism can assist to bring more perspective to this discussion. Ethics is concerned with the distinction between what is ‘right’ and ‘wrong’ (Tribe, 2002) where each individuals or stakeholders have different perspective that based on their own moral value of what compose an ethical behaviour. In Sustainable Tourism, ethical consideration such as protection of environment, social injustice, animal welfare and human rights have to geared towards encouraging both the consumer and industry to avoid participate in activities that contribute or support negative ethical

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