McDonalds is one of the top fast food advertisers. They have never in their advertising history used negative or comparison ads focusing to any of their competitors. Their ads have always focused only on their restaurant alone. McDonalds has for along time practices an advertising campaign. In addition to their use of social media, television, radio, and newspaper, the McDonalds has make significant use of billboards.
Brands. 3.2.5 Supplier power. (Weak) Since McDonald’s is a well-recognized company globally, many suppliers wish to work with it, so the supplier power is weak. McDonald’s is critical clients to various suppliers and McDonald’s purchasing constitutes a big part of the sale revenue and profit due to McDonald’s usually purchase in bulk. There is plentiful supply of raw materials and ingredients like flour and meat.
Strengths: McDonald’s is the largest fast food restaurant chain, its sales are 8% higher than any other fast food restaurants. It serves around 68 million customers per day in over 119 countries across 35 000 stores. For this reason it has been given the name of the largest fast food market share in the world, which means the brand is well known this gives the company edge over other similar company’s like Burger King. The brand is valued at 40 million dollars which is huge compared to Burger King which are only valued at 28 million dollars. The brand has become so popular because McDonald’s clever use of Ronald McDonald Clown to promote their products which became such a hit with young children and young adults.
The business successfully targets very young children through offering playgrounds, toys with its meals and advertisements. Weaknesses 1. Negative publicity. McDonald’s is heavily criticized for offering unhealthy food to its customer, stimulating obesity and strong marketing focus on very young children. 2.
Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers. McDonald's has a commitment to provide customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price.
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability.
Marketing and Strategy McDonald’s adopts different marketing strategies for different marketing environment. In United States, McDonald’s emphasizes convenience and efficiency because the rhythm of life in America is fast. McDonald’s regards white-collar workers as main target customers. On the contrary, in China, McDonald’s makes emphasis on comfort and romantic. And its target customers are young people because young people in China occupy the main part of fast food consumption.
Summary： McDonald’s all day breakfast service lead its own sales fell about 1.3% compare to its own sale in 2015. Although the global sales in 2016 increase, the profits earn in North American also fell down about 11% compare to previous years. This article points out that it is because of their own all-day breakfast service provides consumers cheap options. So consumers would just switch their choice to the cheaper meal rather than the regular meal. Economics concepts: 1.
McDonald’s corporation, which is a global fast food company will be the case studied in this essay. It has opened more than 200 restaurants in Hong Kong, which is a well-known fast food chain in Hong Kong. As a global fast food chain, it is inevitable that McDonald’s will encounter different conflicts of interest between shareholders and stakeholders, including philanthropy and food safety. It is vitally important for McDonald’s to cope with these problems as a global company, since a number of stakeholders and shareholders are involved in these issues. According to the official website of McDonald’s , philanthropic programs such as environmental protection, volunteer works and Ronald McDonald House Charities are launched to give back to
McDonalds Digital Marketing Plan Over view • Spread among 119 countries • Number of restaurants are about 34000 • Employs about 1.8 million employees • Feed 6.8 million people daily which is 1% of total world population • it 90th largest economy of the world McDonald • opens a new restaurant every 14.5 hour Overview • Operates as franchisees McDonalds’ mission statement “Our mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. Goals • Penetration