ipl-logo

Ethics In Medi Case 1: Disney, The Walt Disney Company

3263 Words14 Pages

“An ethical life is built of integrity, honestly, kindness, decency & belief in truth, justice, honor, respect, love, compassion and working together to make life better,” Janet Dickens (Dickens, 2012).
While there are different approaches to best practices and ethics in media, the best way to describe ethics and best practices in media would be when a company uses its power for the good of humanity to make a positive social change. “There are numerous studies that show that companies with high ethical standards perform better than those who cut corners and fudge the truth… companies with high ethical standards enjoy more customer loyalty,” (Rosen, 2010). Journalism is regulated by the Society of Professional Journalism (SPJ) and their core values; objectivity, fairness, balance, diversity, transparency, honesty etc. The purpose of this paper is to outline some companies who make a positive impact on the world – whether it is online, in advertisements, in a movie or by contributing in corporate social responsibility (CSR). Case 1: Disney
To children, The Walt Disney Company (Disney) is an establishment based on magic and imagination. To the rest of the world, Disney is a worldwide mass media corporation and one of the largest broadcasting and cable companies. Apart from providing a variety of media services, Disney takes pride in practicing social responsibility. Being the world’s largest media and entertainment corporation, “Disney has a tremendous responsibility to

Show More
Related

  • How Does Disney Influence Culture

    719 Words  | 3 Pages

    No matter what part of the word you are in, the word “Disney” would probably be recognized by anyone. Why? Because Disney’s influence spans globally. From theme parks, to television networks, to movies, to Broadway shows, it is clear that Disney is “the” multi-media conglomerate. So, when Disney recently announced its intention to purchase 21st Century, a well-known mass media cooperation, it is no surprise that people reacted strongly.

    Read More

  • Essay On The Ethical Issues At Walt Disney Company

    708 Words  | 3 Pages

    ETHICAL ISSUE AT WALT DISNEY The Walt Disney Company is a leading international family entertainment and media enterprise. The company is there in the field of family entertainment for more than nine decades. From their humble beginnings as a cartoon studio in the 1920s to the global corporation they are today, the company continues to proudly provide quality entertainment for every member of the family all around the world. They have five main business segments including studio entertainments,, interactive medias, consumer products, parks and resorts and media networks. The subsidiaries within these segments of the Disney Corporation include ESPN, Touchstone, Marvel, ABC, Pixar, numerous theme parks and resorts, and a variety of consumer product lines.

    Read More

  • Walt Disney Company Triple Bottom Line

    1630 Words  | 7 Pages

    Firstly, profit is an essential part of company to get good profit and challenge with others. Secondly, planet, corporations should be concerned about their environmental impacts. Lastly, people, companies should be concerned about consequences to communities. From my perspective, companies should balance these three categories, if they want to achieve their goals. This research paper will examine about the sustainability of Walt Disney Company base on triple bottom line.

    Read More

  • How Is Walt Disney's Impact On Society

    2003 Words  | 9 Pages

    families around the globe to the a large number of Disney VoluntEARS hours performed but their cast individuals to the neighbourhood economies they bolster through employment creation, charge income and local suppliers and contractors. Community have 4 parts which are Charitable Giving, VoluntEARS, sharing their expertise and economic Impact. • Charitable Giving The first is Charitable Giving. Walt Disney’s collaborate with local, national and worldwide non-benefit organizations to support programs that promote empathy, protection, creativity and healthy living while they tending to the extraordinary needs in the communities that we as a whole call home.

    Read More

  • Pros And Cons Of Disney Movies

    1099 Words  | 5 Pages

    Blasphemy! How can parents possibly choose to make their children watch Disney movies? Disney movies have been a part of millions of people’s childhood. All the adventurous stories, “innocent roles”, and happy endings may seem harmless, but they are affecting the audience’s mind by sending the wrong message. Disney movies are negative for the viewers, and aren’t beneficial to children because they represent historical inaccuracies, send subliminal messages, and promote sexual activities.

    Read More

  • Analysis: The Walt Disney Monopoly

    1436 Words  | 6 Pages

    The Walt Disney Corporation is a monopoly, otherwise

    Read More

  • Walt Disney Executive Summary

    1301 Words  | 6 Pages

    EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.

    Read More

  • Walt Disney Research Paper

    875 Words  | 4 Pages

    Walt’s easy-going personality, committment to family and professional integrity made both his private and professional lives happy and successful, as the legacy he left us continues. There is a reason his businesses have continued to flourish, and to this day, have never wavered in their success. Two of Walt Disney’s most famous quotes are, “All our dreams can come true, if we have the courage to pursue them.” and, “I only hope that we never lose sight of one thing - that it was all started by a mouse.”

    Read More

  • Walt Disney Employee Management Theory

    826 Words  | 4 Pages

    In hiring, Walt Disney gives the opportunity to all the people who are interested in this job, so it hire people without regard any religion, gender, race, sex, colour and others. In training, it offers the program participants with extensive training opportunities though the “Disney University” as it can surely about that training can make the program participants to improve their knowledge and skills. Besides, it also provides a compliance training which is included Business Standards and Ethics Training. Through this training, it can ensure that all the employees and cast members have some knowledge to act ethically. Furthermore, Walt Disney Company provides all the employees a total rewards package which can help them to have a better life and grow professionally.

    Read More

  • Disney Globalization Case Study

    947 Words  | 4 Pages

    Disney has become one of the most recognizable globalized companies in the world through theme parks, cartoons, movies, and merchandising in foreign markets.

    Read More

  • Semiotics In Disney Movies

    1197 Words  | 5 Pages

    Introduction Throughout the 20th century and even today, Disney has been a major part of children’s youth. When children are young, they can be taught anything and they learn it very quickly. In our society, young children learn the religion when they are so young. When the child watches a Disney cartoon or movie they tend to imagine what would it be like to have the life shown in Disney. Disney creates an imaginative land in the minds of the children that the can do whatever, and be whatever they want, they are only limited by their imagination.

    Read More

  • Essay On Public Relations Ethics

    1430 Words  | 6 Pages

    Public relations practitioners are faced with many challenges when it comes to abiding to the code of ethics in public relations, and making sure that they are accountable to the interest of the community, their clients and employers. In most situations these three groups of people have different expectations, values and beliefs, hence realistically it is very difficult to achieve perfect symmetry. As a result, practitioners are faced with many ethical dilemmas, as the area of ethics is a grey area. The definition of ethics explained by Parsons (2008) stated that public relations ethics is the application of knowledge, understanding and reasoning to questions on what is that right or wrong behaviour in professional practice of public relations.

    Read More

  • Walt Disney Porter's Five Forces Analysis

    1089 Words  | 5 Pages

    1 Overview of Company Since it was founded in 1923, Walt Disney Company has become a world-famous entertainment and media company, and its turnover brings it to the second place among global media companies (after Time Warner). It is constantly working to provide people with the most special entertainment experience, and has been adhering to the company 's good tradition of quality and innovation. After years of development, Walt Disney is already a successful transnational corporation and its operations involve in parks and resorts, consumer products, media networks, and studio entertainment these four industries. By the end of September 2017, its media network is the most profitable business which the revenue is 42.6% of the total while

    Read More

  • The Relationship Between Disney And Disney

    1211 Words  | 5 Pages

    The Walt Disney company does not only have an immense amount of economic power on the American entertainment industry and popular culture, but they have acquired influence across the world. The company has recorded that one quarter of the 45 billion dollars Disney makes annually comes for the international market (Hongmei). It can be said that Disney is one of the best-known companies or brands in the worlds and covers a wide range of markets from films to television programs, to merchandise and publishing not to mention the theme parks. However, the inspiration to expand globally does not completely rest on income and to promote capitalism within the company. In some circumstances the marketing decision is more political than economical.

    Read More

  • Essay On Gender Roles In Disney Movies

    1371 Words  | 6 Pages

    DISNEY SEXISM In society, there are gender roles which put each sex in stereotypical figures. These roles affect the way how we speak, dress and act. In general, women expected to behave feminine such as being polite and fragile and on the other hand men are expected to be aggressive and stronger. All these roles are over exaggerated in Disney 's women and men figures. When we look at the society, children are the ones who are more likely to being manipulated by elements such as media.

    Read More

More about Ethics In Medi Case 1: Disney, The Walt Disney Company

Open Document