Ethics Of Brown Envelope Journalism
Critically Discuss the Practice and Ethics of “Brown-Envelope” Journalism INTRODUCTION The brown envelope always encumbers the integrity of journalism. Truth and honesty acts as its core whereby if anything diminishes the same values it is built on, it uproots itself from the very values it is founded. “African communication scholars such as Kasoma (2000), Mfumbusa (2006), Uko (2004), Kasoma (2009), maintain that brown envelope jeopardizes the quality of journalism as it destroys objectivity, which is the centre of good journalism practice. These scholars are of the view that it is difficult to attain objectivity in journalism under the environment of brown envelope” Neemarug (2013). Bill Ristow (2010), says that cash for news coverage: It’s what Rosental Alves, director of the Knight Center for Journalism in the Americas at the University of Texas, calls “the dark part of journalism”–and it happens every day somewhere in the world. Nearly everyone agrees that it is an enormous and extremely serious problem for the profession but Alves is among those who believe that journalists’ groups have not done enough about it. The “Brown Envelope” Kasoma (2000), defines brown envelope as a ‘practice that involves news sources granting monetary incentives to journalists or media outlets in order to get ample coverage. These monetary incentives are normally enclosed in brown envelopes – the idea being that since the envelopes are
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