Ethnocentrism: The Concept Of Ethnocentrism

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Ethnocentrism is a term introduced by sociologist W. G. Sunmer in 1906 in his book Folkways. It is the idea that an individual’s own culture is the central theme of his thoughts and the culture of the other groups that he encounters are then measured and judged with reference to it. Sunmer went on to elaborate that ethnocentrism cultivate a culture’s pride and egotism while observing another culture with disregard. Simply put – My culture is the best, yours is not important to me and you must learn from me. Ethnocentrism forms the basis for patriotism, loyalty to the community and the readiness to fight for an individual’s group. Whilst this part of ethnocentrism is noble, it can also be a bane for the group when they refused to look beyond their own culture and see little significance in understanding other cultures. This may prove detrimental in dealings be it on a small-scale interaction i.e. student exchange programme or a state level convention i.e. APEC Summit. (b) Between the two chosen examples, there are displayed similarities and differences on how the idea of ethnocentrism is being discussed. The first similarity that was observed in the journal article and the blog is that both used real life examples to illustrate the concept of ethnocentrism. Although the examples given come from different periods in history, it clearly gives an understanding of the concept. In the journal article the writers employed the example of the ancient Chinese who strongly

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