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Ethnography, Grounded Theory And Phenomenology

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According to Austin and Sutton (2014), qualitative research engages in inquiring participants about their experiences of things that occurs in their lives. It allows researchers to gain insights into the feeling of being another person and to recognize the world in a different experience. The qualitative research methods focus on how individual behavior can be explained, within the groundwork of the social system in which that behavior occurs. Austin and Sutton (2014) also stated that there are different types of qualitative research methodologies; the commonly used method includes Ethnography, Grounded theory and Phenomenology. For this research project, the Phenomenology method will be adopted. According to Austin and Sutton (2014), Phenomenology

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