Cultural Factors: Culture is the part of every society and is the significant cause of a person’s wants, needs, and behavior. The influence of culture on consuming behaviors is different and varies from country to country. Therefore marketers should be cautious in analyzing diverse groups
1.1 Introduction The study of “cross cultural communication” is a great example of linguistic theory and how it’s applied. Researchers are often drawn towards this area of study for its vast significance; “depending on the culture, the people, and the personal relationships throughout the world.” This is further studied to interpret sentences beyond its linguistically stated sentences. This is in turn done by observing the interactions one has, the habits it instills, and “expectations of how to show what is meant by what is said. The form of communication used over the years is “language”. It is the vital way of communication performed among humans, has an important role in “defining and expressing the world that is around us.” It is how we send out a message to other people.
The defining factor of this multicultural re-orientation of discourse analysis is that it breaks out of the limits of the cultural imperialism on the other hand and maintains multicultural dynamics on the other. The Cultural nature of Discourse Studies Discourse analysis is verily influenced by culture in a number of ways. For research to be done certain aspects have an influence in the way research is done. Certain discursive characteristics and tendencies have been identified notably and proposed by (Xu, 2006): Critical Discourse Analysis (CDA) - is modelled upon language as conceptualised in structural linguistics. Language is understood as unfolding and evolving because of many interactions across the world.
When the colonizers leave, these set trends continue to affect the life of colonized people. They try to follow the dominant traditions and patterns of the society which leads towards cultural alienation and colonized people become alienate to their indigenous culture. Language and culture: Language is culture and culture is language Language and culture have a complex, homologous relationship. Language always carries meanings and references beyond itself: The meanings of a particular language represent the culture of a particular social group. To interact with a language means to do so with the culture which is its reference point.
This chapter presents an extensive review on literature done on acculturation and cross cultural adjustment in different contexts. First, definitions of culture and cross-cultural adjustment are proposed. Theories, models and previous studies on acculturation and cross-cultural adaptation are also reviewed thoroughly. Culture definition Revisited Before commencing a review of the research on cross-cultural adjustment, it is important to discuss the concept of culture and its operationalization as it constitutes the backbone of this ethnographic study. The dynamic and relative nature of culture inevitably has led researchers not only to define it in different ways but also come up with divergent connotations and point of views.
Lexicographers study words , their meanings and their histories . Grammarians are concerned with the words and how they are put together to form sentences and spoken utterances . And Discourse Analysts study the ways sentences and utterances go together to make texts and interactions and how they fit into our social world . Therefore , the term discourse analysis may be defined in different ways and its meaning will vary according
Society expresses the world view in their language and world view can be shaped by the culture and language that is common in particular society. Language is applicable in a given society to express and sustain culture and cultural associations that exist in a given society. These deeply interrelated features of language and culture gives me a base to my essay to show how language express culture and culture governs how we use language. WE may say that Language is what the members of a particular society speak. However, speech in almost any society can take many very different forms, and just what forms we should choose to discuss when we attempt to describe the language of a society may prove to be a contentious matter.
In as much cultural divisions exist in a workplace; it is imperative for managers to identify ways in which cultural issues can be addressed. In conclusion, as managers work their ways of ensuring intercultural understanding exists in the organisation, they need to inculcate culture into a person’s consciousness and consequently bring such cultural awareness to bear on the establishment of intercultural
This shift is also attributable to a “cultural turn”. Cultural turn is realizing the vitality of culture in comprehending the functioning of today’s society (Alexander 1990). However there is still a persistent stigma in comprehending and studying the sociology of Consumer Behavior. On the other hand, there is an even
Culture is a distinctive way of life of a people, the collection of habits, ideas they learn, and a design for living. It is also a collection of ideas and habits which people learn share and transmit from generation to generation. Macionis and Plummer (2007) says culture is the designs for living, the values, beliefs, behaviour, practices and material objects that constitute a person’s way of life. Ragman, Collinson (2006) also says culture can be defined as “the sum total of the belief, rules, techniques, institutions, and artifacts that characterize human populations” or “the collective programming of the mind.” Culture varies from society to society and is built on a number of major components such as symbols, language, music, manners and customs, religion, values and attitudes, norms, and material culture; have to be taken into consideration when doing business in a foreign country. Culture is shared by members of a local group like Jamaican, American, Chinese, and European.