Ethos Pathos And Logos Appeal In Advertising

212 Words1 Page
In this adverstisement the ethos appeal would be how David Beckham is presented. It shows him looking successful, and also as an athlete. Which both show his profession. Also, the Rolex shows that it is a brand. The logos appeal would be how they give the name brand of Rolex. In the adverstisemnt the little blurb about David, it states facts about him, which shows how he has been successful. So that could be taken into a logos appeal too. Pathos, is the main appeal that this advertisement shows.One way is that Rolex is using that David Beckham is well known athlete so it helps the purchases of these watches.Also, with all of his achievements it could lead people to think that since he bought a Rolex watch that they should too, becuase maybe

More about Ethos Pathos And Logos Appeal In Advertising

Open Document