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Ethos Pathos Logo Analysis

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an USDA organic label - the label shows the credibility of that product (ethos). Certain standards have to be met in order to have the label printed in it; as a result, the consumers who are looking to live a healthier, organic lifestyle will buy it. the golden arches - a symbol of the society-year, global, restaurant chain, McDonald's, it is symbol that is easily recognizable by all. It can be argued that the arches both convey ethos and pathos. Pathos because the symbol evokes the emotional desire for their food; ethos because they are a credible restaurant due to their global success. McDonald’s can introduce a new item to their $1 menu and the world wide web will have dozens of articles written about it. the Sean John label as seen on its website …show more content…

His success (P. Diddy) in the music industry makes it seem he is a credible fashion designer. a can of Coca-Cola -Worldwide recognition coca developed an ethic connection through pathos and logos. From their commercials about “Happy machines” to their slogan “Open Happiness, they advertise by using pathos but their ads also include logos. They are sure to mention that Coca Cola is a refreshing drink; the “refreshing” statement informs those who have not drank it and those who have that this drink is nice. Sleeping Beauty's castle on the Disney logo -The castle can appeal to either ethos or pathos. Pathos because a sense of “magic” and nostalgia is connected to the logo. It can also be ethos because the castle is a part of the brand name; whether with 3d or 2d animation, it is the first thing you see from Disney before the movie starts because it is their trademark. Oprah Winfrey -Her name establishes a sense of ethos. She can recommend a book, write a self-help book, or endorse someone, whatever she does it garners attention; people see her as a credible, reliable public figure. the Vietnam Veterans

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