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Ethos Pathos Logos

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Chapter 4 2.3 Sex appeal • This tagline is for “Sex appeal”. • This tagline was found in a picture from Google. • The term “Sex appeal” is used to refer to the way of picturizing something in a sexual way. The tagline used in this term is “Why was Chickaboo on the fast lane? Because Its Crunchy Time!”. If you see the image that the Texas chicken have used is chickaboo. Chicken has always been portrayed as a female. Females are usually known or called as “chick”. The term “chick” comes from chicken. This is because a chicken has all structures of a female. Hence using the tagline “Why was Chickaboo on the fast lane? Because Its Crunchy Time!” shows the temptation that one has to grab the crunchiest chicken and to taste it. Sub chapters • Ethos: Ethos is persuading one about a product and its credibility. This tagline gives us the comfort feeling by saying that the Texas chicken is tasty and crunchy that the chickaboo does not want to miss it and it’s on the fastest lane to grab the chicken to taste it. This tagline persuades the customer about the product and its credibility by saying that one should not miss the tastiest and crunchiest Texas chicken. • Pathos: Pathos is used to convey emotional appeal to consumer. The words used should evoke consumers’ emotional …show more content…

The tagline used in this term is “I’d love to travel the world with you by my side”. If you see the image that the Texas chicken have used here is a piece of chicken. In this tagline “I’d love to travel the world with you by my side” it says that one would like to travel the world with Texas chicken by their side. When actually in most of the time the tagline is used for a person who is in love. Usually the tagline is used for couples who want to travel the world by their sides. Hence, Texas chicken has created the same tagline using a person traveling the world with Texas

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