Ethos Pathos Logos

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The art of effective or persuasive speaking or writing is called rhetoric. Taking someone from a certain thought, point-of-view and pointing them towards another conclusion. Rhetoric began as a civic art in Ancient Greece where students were trained to develop tactics of oratorical persuasion, especially in legal disputes. A key role in business, persuasion, for people to understand your viewpoint and agree with you, especially when selling a product. Knowing how to convince people of your perspective is a valuable skill. There are three main elements to rhetoric. Logos, which means logic, Ethos, the use of ethics or image, and Pathos, the use of emotion. “Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible.” said Aristotle. (European Rhetoric)…show more content…
Its goal is to create a favorable emotional affection of the audience towards the objective of the speech. The overall ability to achieve pathos is eliciting emotions. There are various ways to achieve an emotional reaction in the audience. Here is an example, “ Did this in Caesar seem ambitious?/ When that the poor hath cried, Caesar hath wept.” ( Shakespeare 3.2.89-90)
Logos, the appeal towards logical reason, thus the speaker wants to present an argument that appears to be sound to the audience. It encompasses the content and arguments of the speech. Like ethos and pathos the aim is to create a persuasive effect. Logos deals with several aspects, which are concerned with the content, structure, and argumentation of a speech. Logos used in Antony’s speech, “I thrice presented him a kingly crown, which he did thrice refuse./ Was this ambition? Yet Brutus says he was ambitious, and sure he is an honorable man.” (Shakespeare

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