“A picture is worth a thousand words” ever heard that saying before if so it is because that phrase can be considered true. When someone looks at a magazine, they see articles, essays, and visuals based off of products or events that have recently taken place. The visual is an advertisement which explains why a person gains so much information from it rather than having to read the article that maybe followed by it. An advertisement is a visual representation for a product that a person is either trying to sell or persuade someone to buy. The root word in advertisement is advertise which is a verb and it is the action of drawing attention to a prototype, service, or an event. Advertising is a way people will get information on a new product …show more content…
There are three different appeals that advertisers use and they are Logos, Pathos, and Ethos. Logos is an appeal that attracts logic, intelligence, and reasoning. Pathos is an appeal that attracts passions and emotions, and Ethos is an appeal that attracts values, ethics, or the kind of person the audience is. In this advertisement the advertiser is using the Ethos appeal because it successfully appeals to athletes and physically active personnel. Additionally, the visual relays a message that if someone drinks the beverage they can win but they also use an image of a young male athlete that looks as if he is fatigued from working hard to win. This ad does a great job with the Ethos appeal because the target audience which is the people of any race or social class that range from the adolescent age to a full grown adult that may have a physically active lifestyle whom can afford one of the three beverages that Gatorade creates would want the beverage because after assumption of the drink a person gets enough energy to continue their task with full effort to get their best result or win. Advertisers have to have a reason as to why so much money is spent on advertisement, mainly because it does a great job marketing for the product and that is represented with a visual from the brand that gets numeral people talking a thousand words
The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to
It was August 29, 2005. A massive hurricane hit the gulf coast of the United States. There were 1,836 people killed. At least 70,000 people were rescued. The people of Louisiana needed hope that their lives would be rebuilt, so as governor, Kathleen Blanco gave an inspirational speech called the “Address to a Joint Session of the Louisiana State Legislature.
He goes with some friends to a mini life size pacman game, wins the game and takes the spotlight in front of a huge crowd and band. This ad appeals to the ideals of adventure and change as well as personal enjoyment. One of the more subtle aspects of this ad, in the beginning, the man who enters the bar to get the bud light is in a relaxed atmosphere. The bar is set in a bland, restricted environment with people casually talking with no real excitement occurring. When the man receives the Bud Light everything changes.
The assassination of Dr. Martin Luther King Jr. devastated a large majority of people around the world. His works of nonviolent acts against racism motivated many, including civil rights activist Cesar Chavez, to solve matters without resorting to inhumane behaviors. Inspired by Dr. King Jr.’s work, Chavez and his union of labor workers devoted themselves to helping those in need through peaceful protests. Similar methods are proven to be successful; Mahatma Gandhi, for instance, gained a great deal of supporters because of his pacifism and tranquil methods of boycotting against British domination. Despite brutal and savage methods of persuasion slowly gaining support, Chavez proves that nonviolent actions are superior; he does so by using ethos in order to uphold moral standards, logos (in reference to the past), and pathos to appeal to the emotions of his audience.
These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.
To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.
Squatty Potty Is it hard for you to poop? Squatty Potty has helped thousands fix that problem. This Squatty Potty advertisement convinces its audience to buy the Squatty Potty by using ethos, pathos, and logos. The Squatty Potty is a prop for your feet when you poop out feces. Having the prop will help your number two come out easier.
It has been said that it only takes one person, with one clear message, to change the world. In times of war, great world leaders have put this statement to the test, which each word spoken calling for an act of war or an act of peace. In Thomas Paine’s The Crisis No. 1, Paine is addressing the impending Revolutionary War, and the impending battle against General Howe. Similarly, in Franklin D. Roosevelt’s Pearl Harbor Address to the Nation, the President asks the American people to stand with him against the Japanese and join World War II.
In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In
As the ad rolls on, the audience will start to see Gatorade in almost every clip. Ethos is displayed through each Gatorade bottle or logo shown since it is a house product and name. Each Gatorade bottle is cleverly mixed in with the pathos part of this second half of this ad. While showing Jordan playing ball with his friends in a gym, the camera shows him just hanging out with his friends drinking Gatorade. After this clip, Gatorade decided to show kids playing sports and drinking Gatorade.
The picture I chose, shows an image that is in the public eye of today’s society, the image of smoking and how people can be affected by it. In this picture, viewers can see how smoking can really affect one’s life and how the addiction can be harmful to not only the outside of the body, but also the inside. This photo shows a controversial side of the appeal that people become addicted to cigarettes and, even after trying to go cold turkey, some people still cannot get over the addiction. The first thing that is noticed is the noose. The noose is being wrapped around the woman’s neck comparing the cigarette to the noose in attempt to show death.
All of the appeals are portrayed in the advertisement, however the main one was most definitely pathos. Ethos was used because the company is trying to show that it is reliable and safe for families. Logos is used discreetly, but it is still very important. It is shown when people in the video use Google’s device and inform the viewer of the possible uses of the product and it’s capabilities. Pathos completely domintates the commercial.
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
There are limits to the claim, because not every person that drinks Gatorade is going to be as athletic or have the same skills as Dwayne Wade. The ad says that the company has a lot of celebrity endorsers, and that most athletes support and use their product. It uses the Celebrity Spokesperson persuasive technique. This technique is when a company uses a celebrity or famous person to endorse their product. It makes the consumers transfer their admiration or respect for the celebrity to the product.
No one would think to do a rhetorical analysis on such a humorous popular super bowl commercial. I discussed the author by giving a breakdown on the company and providing statements of how long they've been around and how they have continuously been one of the most popular laundry detergent brands. When talking about the audience I provided some insight in who the primary audience is and how tide switched up from making generally feminine aimed ads. Finally within the text I broke down the main components of Ethos and Pathos in the paper and how it strengthened the ad. At first it took me awhile to understand what to write the paper on, but while watching the Super Bowl I had the idea to select an advertisement from there.