Etihad Airways Case Study

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Airport and airline relationship of Etihad Airways
Etihad Airways is committed to the growth strategy of cooperation to get the scale needed to compete in the global air transport market. Beyond organic developments, the airline has a strong base of code-share partners, offers access to hundreds of destinations that are not served by its own aircraft. In 2013, Etihad Airways has signed a new code-sharing agreements with seven airlines - South African Airways, Kenya Airways, Air Canada, Korean Air, Air Serbia, Belavia and airBaltic. Code-sharing refers to a practice where a flight operated by one airline is jointly marketed as a flight for one or more other airlines.
This addition takes the number of code-sharing partnership to 47 by the end
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Etihad started flights from Mumbai in September 2004 and gradually increased cost throughout the Indian Subcontinent. It started flights to Karachi, Pakistan, in October 2004. In May 2006, Etihad started flights to Dhaka, Bangladesh, and in October 2007, Etihad commenced daily flights to Kathmandu, Nepal. Services to Sri Lanka began in January 2010 after being shut down in September 2007. Recently, Etihad commenced services to Bengaluru (Bangalore), in January 2011. Recently, Etihad commenced…show more content…
This represents an increase of 30 percent over 2012, and 21 percent of total revenue this year for Etihad Airways, which was reciprocated by donating passengers and goods to the company aviation partners. In the case of equity partners, the benefits are even greater, significantly reducing unit costs and operating expenses through activities including the sharing of resources and joint procurement. In 2013, Etihad Airways operated a number of services using a fleet of aircraft from Jet Airways, Virgin Australia and Air Seychelles will also provide a set of partners including Air Seychelles and Air Seychelles to meet short-term needs. Etihad Airways airberlin surplus hired 50 pilots and shared new office facilities in Germany with Air Berlin, provides training for pilots and cabin crews from several partner airlines and participate in joint sales and marketing activities with several partners worldwide. Etihad Airways also extend the benefits of its equity relationship by connecting companies to cooperate with one another, and also to integrate the company 's partner in Etihad Guest loyalty

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