ipl-logo

Etihad Airways Swot Analysis

2040 Words9 Pages

Information about Etihad Airways:
Etihad Airways is an airline company that offers International transportation and cargo service to more than 80 destinations worldwide. Etihad’s main hub is located in Abu Dhabi international Airport, UAE.

Etihad airways Competitor analysis:
Etihad airways have many international and domestic competitors. The International competitors of Etihad airways are Singapore airlines, British airways, Air France. The Etihad domestic competitors are Emirates Airlines, Air Arabia, Fly Dubai, Qatar airways, Gulf Air and Oman Air Airlines.
Etihad product and services:
The primary business of Etihad airways is international transportation of passengers. Etihad airline has three different types product, which are Diamond …show more content…

Etihad airways attract more customers due to it less expensive airfare and offers. As Etihad airline attracts more customers its profit revenue will increase leading the airline to become more successful.

• Place strategy:
Etihad Airways distributes its tickets through its primary office and branches as well as through its general sales agents everywhere throughout the world. The airline additionally distributes its ticket online thought the company site. On the company site a person can book and choose fares according to his or her budget. In addition, Etihad Airways has customer Service call centers where a person can call to place a reservation or book for a particular flight and seat if it is available.

• People strategy:
Etihad airway has a well-educated and trained staff that is ready to serve its customers and passengers. Etihad airways have trained it staff to be polite and observant to all the need and demands of its customers. Moreover, Etihad has trained its staff to be very informative and also give suggestion about the service and product offered by Etihad airways if asked by a customer.

• Process …show more content…

It is also the environment in which the service is delivered to the customer. The Etihad airline uses physical evidence strategy in its marketing mix consists of the unique way that the Etihad airways brand name is written in. the in- flight entertainment system and the menus is also a part of Etihad airline physical and evidence strategy.

• Promotion strategy:
Promotion is a tool through which a company can induce the ability and desire of purchase I to a potential client. The Following are the promotional strategy that Etihad airline uses to draw in more clients:

o Sales Promotion: There are many types of promotions that Etihad offers to its customers such as: coupons, holiday offers, tickets discounts, and many more.

o Direct Marketing: Etihad Airways markets the products and services that it offers through allowing their employees to directly market them using direct communication.

o Sponsorship: Etihad Airline adverts for its brands name by sponsoring sports event such as: F1 Etihad Airline Abu Dhabi Grand Prix, Ferrari F1 team and Abu Dhabi Golf Championship. Etihad airways also Sponsors sport team such as: the Harlequins rugby team, and the Manchester City

Show More
Related

  • Westjet Ad Analysis Examples

    726 Words  | 3 Pages

    The consumer feels valued and thinks of the airlines as reliable. (Hongxia, 2014) “An efficient schedule saves you time and money.” Money and time is everything in our communist society, it’s precious to each and every one of us as consumers so when it’s advertised that we’ll be saving both, a sense of trust is built with the service. Consumers only look for business with companies they are able to trust, believing these companies will treat them fairly and honestly.

    Read More

  • Swot Analysis Of Air Canada

    1235 Words  | 5 Pages

    Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.

    Read More

  • United Airlines Swot Analysis

    1313 Words  | 6 Pages

    Q1 : (Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment . Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. The demographic is the study of human populations like : gender , age, location , density and other statistics . The demographic trends have impacted the marketing includes : changing age , population growth and so on , for example , this changing will affect the united airlines decision because demographic

    Read More

  • Chipotle Analysis Paper

    1046 Words  | 5 Pages

    All their channels of marketing are directed to supporting and increasing their brand message, “Food with

    Read More

  • What Are The Reasons Why Tee Talent Should Sponsor Community Events

    941 Words  | 4 Pages

    This will ultimately result in higher sales because it gives existing clients an opportunity to do more business with Tee Talent. The fifth point is very important to mention as it can be a great return on investment. Sometimes sponsoring events can be a better return on investment as compared to simply adverting on social media or on TV. The reason for this is that sponsoring events reaches a specific target audience rather than mass advertising which focuses more on advertising to a wide variety of people. Finally, the

    Read More

  • Outsourcing Case Study: Air Canada's Airline Industry

    936 Words  | 4 Pages

    Besides the issue mentioned above, the team from the airline were not able to build a relationship with outsourced suppliers. Finding a solution to the issues in pursuing multiple vendor sourcing strategies, the airline centralized IT department. This did not end there because the procedure of collecting information on IT needs and passing to IT for implementation was done in the same way for both local and spanned different branches IT requirements. This has caused the IT to work slowly in implementation and they were unable to respond according to the real business needs that were collected by the business

    Read More

  • Transnational Strategy Of Lufthansa

    1545 Words  | 7 Pages

    Lufthansa Lufthansa uses transnational strategy to gain global presence and recognition (Franz 2014). This strategy has been achieved by creating alliances and partnerships with other renowned carriers globally, especially in the European region. It is the most fundamental strategy Lufthansa leveraged on, in order to maintain core leadership in the airline industry not only in the European markets, but worldwide as well. As one of the founding members of Star Alliance, Lufthansa is able to offer customers across the globe a more convenient travel experience (Franz 2014).

    Read More

  • Swot Analysis Of Virgin Australia Airlines

    2186 Words  | 9 Pages

    The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.

    Read More

  • Jetblue Airways Swot Analysis Essay

    801 Words  | 4 Pages

    However, the company will have to prioritize their strategy and concentrate on a few important issues. The company should prioritize on progressively taping into market areas that remain untapped. The company has concentrated on offering cheaper fares in routes where its competitors charge high fares. However, they need to branch out their operating areas to sustain their brand for a longer time.

    Read More

  • The External Environment In The Airline Industry

    1563 Words  | 7 Pages

    Qatar Airways Qatar Airways are its aggressive growth plan backed by the state that includes the construction and development of the new Doha international airport, which will include the world's largest aircrafts' hangers to be used for maintenance of Qatar Airways. Singapore Airlines Success factors of Singapore Airlines are: young and efficient fleets, educated staff, top ranked travel gateway and its low cost airlines known as "Tiger Airways", plus it's a membership of star alliance airline networks American Airlines Success factors of American Airlines are: largest airline in the world in terms of the total passengers transported, highest number of aircrafts, first to launch the loyalty program "frequent flyers". PEST Analysis Political factors The airline industry is affected by political situations, namely wars and terrorism.

    Read More

  • Business Strategy Case Study: Delta Airlines

    742 Words  | 3 Pages

    Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness? Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States.

    Read More

  • Swot Analysis Of Caribbean Airlines

    967 Words  | 4 Pages

    Objectives 3.1 Focus on airport resources and technology to improve on time flights, arrival, baggage handling. Caribbean Airlines objectives are to have a flowing routine, by allowing customers to check in their baggage at any time and remove the fixed time according to the customer’s flight. The customers can enjoy the freedom of having lunch with families without the hassle of dragging multiple bags behind them. Another objective would be to improvement of flights scheduled, meeting each and every customers boarding time and even arriving to their destinations before time 3.2 Continue to develop and deploy travel innovations Caribbean Airlines will focus on a more innovative aircraft interior, giving passengers more leg room and better

    Read More

  • Swot Analysis Of Philippine Airlines

    980 Words  | 4 Pages

    > Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO. . Global competition in the industry > Threat to new entrants: In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop.

    Read More

  • Singapore Airlines Case Study

    3552 Words  | 15 Pages

    1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).

    Read More

  • SWOT Analysis Of Flydubai: Low Fist Airlines

    1467 Words  | 6 Pages

    For instance, with the global financial crisis and later the Eurozone crisis, the number of travellers has significantly reduced due to economic hardships. This has affected the profit levels of the airline as well as slowed down its growth prospects. The airline also faces intense competition from other low cost airlines forcing it to extensively invest in product differentiation to counter the competition. This is an expensive

    Read More

More about Etihad Airways Swot Analysis

Open Document