ABSTRACT: A strategic audit can be referred to as a business health check. Barnat defines strategic audit as an examination and evaluation of areas affected by the operation of a strategic management process within an organization. (Barnat, 2014).Conducting a strategic audit is crucial to the success of any business. This strategic audit analyses how internal and external factors affect the strategies of Etisalat Nigeria retail outlets operations and the effects on its overall business strategies. Though Etisalat has good strategy and marketing plans the Nigeria telecoms retail market is very competitive. The audit shows how the micro and macro environment affects plans and strategies. The report uses frameworks like SWOT. It further investigates …show more content…
(Knight Pg. 13)
Vision statement: Etisalat Nigeria’s vision statement is to be the leading and most admired telecoms company in Nigeria.
Mission statement: Etisalat Nigeria’s mission statement is to extend people’s reach by developing advanced networks that support people and allow them to develop, learn and grow.
This includes planning the desired future position of an organization on the grounds of present and foreseeable developments, and coming up with plans to realize that positioning. Etisalat Nigeria is operating in a very fast-paced and challenging environment and there are a lot of factors that affect the company in the external environment. Due to saturation of the telecoms market with varied products services, they face a very stiff competition. Etisalat is very sensitive to technological, social and economic factors, it has to keep up with ever growing and changing trends in the demography they target for the product and services if they have to compete in the market. The key drivers that affect Etisalat are changing trends and demands for cheaper calls and data rate as they have no control over
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• It has a large market share with about 20 million subscribers.
• It has a good and long-term relationship with its resellers and trade partners.
• It’s has been operating across Middle-East, Asia and Africa for over 40 years.
• Loyal customer base.
Weaknesses:
• Etisalat is heavily reliant on its 3G network for customers’ internet access, while its competitors have upgraded to the faster LTE 4G network.
• They rely on higher prices and rates to keep up with their competitors and rarely offer discount sales during festivals like Christmas and Easter, this is the time when the customers spend a lot.
• Investment in technology is poor, such as fiber cable backbone across the country, as undertaken by at least two of its competitors.
• No innovation or product to attract the affluent older generation.
• Poor advertising compared to other GSM networks.
• Increase in customer complaints.
• Quality concerns due to franchised operations in some retail centers.
• Poor inventory and stock availability at retail centers.
Opportunities:
• Etisalat is spending over $300 million in expanding and upgrading its
Whilst they may not cost a lot the business need to make sure that they have something for everyone. A phone which may not be popular but is specifically designed for older people is the Doro PhoneEasy 612, which Carphone Warehouse have decided to sell. This benefits the business as there is a gap in the market for phones for older people and so with the business deciding to sell this one they have more of a chance of selling them than their competitors who may not sell this brand. The phone is specifically designed for older users as the Carphone Warehouse website describes the features as such “large buttons make it easy to type and dial, large screen has special clear text making reading easier and designed for older users”. Another reason why the ageing population affects the business is the fact that Youtube is more widely used among young people for reviewing products such as phones, nowadays young people would buy phones to make a video on their first impressions on the products.
This is due to their deals being good and their broad band being faster than many other internet providers. Web Hosting
hile Verizon may possess an advantage in the crucial area of coverage, equally as important is the cost associates with the coverage, which is widely regarded as the largest disadvantage for Verizon. When comparing the prices of the four major cellular service providers in the United States, Verizon comes as the most expensive in both single lines, and secondary line cost, coming in over 60% more expensive than the cheapest, Sprint. The cost of service is likely the most crucial decision a person or family will encounter when searching for a provider, so it is easily Verizon’s largest disadvantage. The high prices have been with the company for numerous years, and seems likely to continue, given its focus on the increase of coverage over the
Recognizing an organization’s mission and values in the strategic planning process is always the first step. To a few organizations, this step would include revisiting and occasionally reworking the mission and values if necessary. To some organizations, it would be the first time they are sitting their mission and values. “Mission statements define the nature, purpose, and role of organizations; focus resources; and guide planning” (Keeling 213). They represent the route wherein the organization is proceeding.
There are types of technology its consumers use on a daily basis such as cell phones. There are two leading phones that are being used which is Apple and Android. These brands are very competitive towards each other. They have almost looked very similar over the years. Both of these brands have drawn people in.
This is because they look to interact directly with the final customers. The book states that a firm should vertically integrate business activities where they possess valuable, rare, and costly-to-imitate resources and capabilities. With competition consistently playing a factor, Verizon had to find a way to gain a competitive advantage. In this case, network reliability, products and services, customer service, and familiarity are the different paths Verizon has chosen to differentiate products and secure a competitive advantage. The forward integration strategy stands to benefit the larger cellular providers more.
Has different type of stores which service different type of customers 7. Upgraded stores every 5 years rather than 7 Weakness: 1.Weak IT infrastructure 2. Operates only in Canada 3.Has too many banners under its brand name Opportunities: 1.Food industry has been growing at a constant rate. 2.
• Rivals face high exit barriers Very High Potential Entrant Pressure • High entry barriers • Strong product differentiation • Menus change constantly with
A Strategic Report provides shareholders of the company with information that will enable them to evaluate how the directors have performed their duty to promote the success of the company. A strategic report will always contain information that is material to its shareholders just like an annual report. A strategic reports main objective is to provide an understanding into the company’s business model and its main strategy and objectives. It also provides the users about the risks faced by the company and its impact in the future. The companies past performance is also analysed in the strategic report.
Opportunities • Highly scalable model that gives the opportunity to grow across different countries. • Large market that is continuously growing. • Potential increase in-market and out-of-market M&A. • Venture capital available.
The company is coming up with the wide varities of range and also with a great option. • Demographic Segmentation : In these the micromax mobile are being used by the lower middle class so that they cant afford expensive instruments like Apple and Samsung. The micromax is having wide varities with many features unloaded in them which are there in the expensive cells they cant buy. Many youngster age 16 to 30 are using micromax who cant afford the cell phone which are too expensive.
Executive Summary This report complies of an extensive study of Nando’s South Africa. A brief background of Nando’s is provided. A SWOT analysis is used to scan the micro environment of Nando’s to identify the businesses strengths, which should be exploited to gain a competitive advantage, weaknesses, where strategies need to be implemented so not to lose customers , opportunities, where strategies to exploit these ideas to gain a competitive advantage need to be identified and implemented and threats, where strategies need to be implemented so the business is not negatively affected. The Porters Six Forces model is used to scan the challenges Nando’s faces in the market environment by looking at level of rivalry in the market, the threat
Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.
‘Organizations provide its managers with legitimate authority to lead, but there is no assurance that they will be able to lead effectively’ (Lunenburg, 2011). Organizational success usually requires a combination of both management and leadership. In today’s dynamic work environment, leaders are expected to challenge the present state of affairs, and to motivate and convince organization members. Managers are needed to assist in creating and maintaining a positive and well-functioning workplace. ‘Leadership and management are often considered practically overlapping concepts’ (Bohoris and Vorria, 2007, p. 1).
3.2 Industry conditions (Porter 's Five Forces Analysis) Five forces which would impact an organization 's behavior in the market. Understanding the nature of these forces provides organizations the required insights to enable them to formulate the appropriate strategies to be successful in their market (Thurlby, 1998). 3.2.1 Threat of new entrants (high entry barriers) High capital investment for competitor entry into telecommunication industry. Companies in this industry maintain development, spend fairly large amount of capital on network equipment and incurred high fixed costs. Besides, technologies are also considered as barriers for new companies to enter the market.