ipl-logo

Ettihad Airways Swot Analysis

2545 Words11 Pages

Etihad Airways
Executive summary
The report deals with the marketing plan audit which critically analyzes the “Etihad Airways” in terms of different aspects. Initiating with the PESTEL analysis it examines the Airways macro environment on Political, Socio-cultural, Ecological, Economical, Technological and Legal factors. It also surveys the Etihad Airways social responsibility, its key target markets, and the major competitors Emirates and Air Arabia airways were also analyzed. A SWOT and A SWAN analysis as well as the positioning will incorporate the marketing plan audit.
The main results that emerged were that Etihad Airways is operating in a highly competitive market. Where emerging stiff competition emanating …show more content…

Company’s sole shareholder is the Government itself of Abu Dhabi, was been extracted from its combined venture in “Gulf Air in the year 2005” and preserved its spotlight on Etihad Airways.
The focus of the analysis will be on assessing the company’s macro environment by means of a PESTLE analysis, determining marketing strategies and objectives as well as undertaking the SWOT, SWAN and competitor analysis. In addition this report will also focus on the differentiation and positioning, the target market and its social responsibility. The Service which will be critically analyzed will be the Diamond First Class , its positioning , its competitors and its market share in the UAE Aviation industry.
In the following part, Etihad Airways is being analyzed in terms of political, Economic, social, technological and legal factors. …show more content…

The following section, analyses the economic , legal ethical and philanthropic responsibilities. (appendix attached 6.2)
Economically , Etihad Airlines is operating to progressively give momentum to its expansion strategy and promoting its luxury brand Diamond First class services. Next to it E.A. (2014) purses to be as profitable as possible and maximize its earnings through its vision of Abu Dhabhi 2030, and also for its stake holders which incorporate , employees, guests, industry, association, partners and various groups. According to James Hogan CEO Eithad Airlines “As a company the airline has a to-day operations. With the continuing experience we must be prepared to play a part in the sustainability challenges that lie ahead.
E.A. operates in compliance with the legal and regulatory requirement. Apart from complying to the requirements of disclosing its renumerations and economic proceses. The Company adheres to the legal norms as structured by the Abu Dhabi Govt. It refrains from any unethical practices in relationships, actions and communications, refrains from offering any business favours to its suppliers or to the

Show More
Related

  • Swot Analysis Of Air Canada

    1235 Words  | 5 Pages

    The competition between Air Canada, a traditional carrier, and West Jet, low cost carrier is rigorous in Canadian airline industry. Though Air Canada is Canada’s domestic and international airline and has dominant hold in the Canadian market, West jet is giving the airline tough competition with its effective price point, profitable routes with greater focus on domestic market. The rivalry competition is moderate to

    Read More

  • United Airlines Swot Analysis

    1313 Words  | 6 Pages

    Q1 : (Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment . Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. The demographic is the study of human populations like : gender , age, location , density and other statistics . The demographic trends have impacted the marketing includes : changing age , population growth and so on , for example , this changing will affect the united airlines decision because demographic

    Read More

  • Income Smoothing Case Study

    1491 Words  | 6 Pages

    It is a basic element that is involved between the two respective individuals in a business relationship. In this case, throughout the unethical performances conducted inside by Cendant Corporation’s top management, trust was broken. Aside from the trust being broken down, corporate governance had its shortcomings as well. EY had faith on the word placed by Cendant Corporation and wasn’t on their mind that they were going to be fooled in such way. Cendant made EY believe that their financial paperwork was complying with GAAP and not in an unethical manner as it was truly seen at the end of the case.

    Read More

  • Premier Inn Swot Analysis

    1718 Words  | 7 Pages

    Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.

    Read More

  • Transnational Strategy Of Lufthansa

    1545 Words  | 7 Pages

    Looking at the respective case studies, SIA, EA and Lufthansa have shared similar challenges like striving for cost effectiveness and differentiation from competitors. Despite these similarities, SIA and EA seem to have survived throughout as an individual highly recognized brands while being involved in Star Alliance overshadows Lufthansa. As well, Lufthansa also operated with higher labor costs than low-cost players or emerging market competitors – years of union advocacy, pension fund obligations, and industry regulations forced these airlines to devote a larger share of revenues towards labor benefits. EA advantage mostly comes from government support and their self sufficient in fuel compared to the other two airlines. External factors like fuel prices or government factors may affect the airlines, but the root of sustaining competitive advantages still lies within the organization’s strategies and core values in order to gain

    Read More

  • Rolls Royce Pest Analysis

    1402 Words  | 6 Pages

    Macro-environmental are uncontrollable factors that influence a business’ strategic planning, decision making and operations (Chartered Institute of Personnel and Development, 2015). However, by understanding its macro-environmental factors, the business could take advantage of these factors and maximize their opportunities, whilst minimizing their threats. The 6 factors of PESTEL analysis include: Political, Economic, Socio-cultural, Technological, Environmental and Legal factors. In this case, it highlights the contextual information of the civil aviation competition of uncertain environmental, political and economic anarchy for flight

    Read More

  • Delta Airlines Marketing Strategy

    1076 Words  | 5 Pages

    In today world of intense competitive marketing decisions often become vital distinguishing factors between industry leaders and other market players. The strategic marketing decision is taken based on their marketing mix i.e. 4 P'S of marketing. Controlling these parameters, companies may consider various internal and external marketing challenges. The marketing mix of the firm in a large part is the product of evolution that comes from day to day marketing, the mix represents the program that a management evolved in the ever challenging market (Bordern, 1994). This paper will study the world -known and reputable airline company, Delta Airlines to approach the context of marketing of the U.S Airline Industry.

    Read More

  • Aviation Value Chain Analysis

    1601 Words  | 7 Pages

    1.1. The aviation value chain The value chain shown below describes all the activities involved in air travel. Airports serve as a gateway to aviation and hence are a key link in the air transport value chain. They play a vital role in facilitating tourism and business travel and global supply chains as well.

    Read More

  • Swot Analysis For United Airlines

    1005 Words  | 5 Pages

    Q1.a When talking about environment in general, we think of the surrounding things that have an ability to affect. Same is applied with marketing environment. Marketing environment is the collection of all of the surrounding actors and forces that have the power to affect the company 's ability to do its job in having good relationship with target customers and satisfying their needs (Kotler, Armstong, Tolba, Habib, (2011). Marketing environment consists of internal and external factors that have direct affect on the marketing program. Internal factors (or the microenvironment) are the ones closed to the company, for instance, the company, it 's suppliers, the marketing intermediaries, competitors, public and customers.

    Read More

  • Competitive Case Analysis Of Wilkerson's Company

    1770 Words  | 8 Pages

    Now, like any other company out there in the corporate world, they all come across a point in business where they face a competitive situation, due to either their product line, pricing, or their financial system. According to our

    Read More

  • Political And Environmental Factors That Affect The Airline Industry

    885 Words  | 4 Pages

    9. Environments Like any other Industry, the airline industry is also affected by changes in its external environment. King III (2009) highlights that leaders are not supposed to compromise the natural environment and the livelihood of future generations. Environmental Factors can also have a significant role to play in an airline industry; like in the case of Prof. McPherson we observe the bad weather reducing his time by 1 hour and thirty minutes. In light of the environmental factors that affect the airline industry this Study will focus on the traditional Political, Economic, Social, Technological, Environmental, and Legal Analysis, often referred to as the PESTEL Analysis.

    Read More

  • Marketing Environment Of United Airlines

    1034 Words  | 5 Pages

    United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.

    Read More

  • Prada Operations Management Strategy

    866 Words  | 4 Pages

    Abstract The PRADA Group is an Italian luxury fashion house, founded in Milan in 1913. The Group is composed by four brands which are: Prada, Miu Miu, Church’s and Car Shoes. Prada is an international large sized firm that operates in 70 different countries around the world, with 551 directly operated stores (at 30 April 2014) . The company presents a total number of 11,518 direct employees and had net revenue equal to 3,587 million Euros in the end of January 2014 .

    Read More

  • SWOT Analysis Of Flydubai: Low Fist Airlines

    1467 Words  | 6 Pages

    Introduction FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.

    Read More

  • Advantages And Disadvantages Of Environmental Impact Assessment

    1120 Words  | 5 Pages

    EIAs promote the development that is sustainable and maximizes the usage of resources and management opportunities (Glasson, 1999). EIA is recognized internationally as an imperative tool to be used in guiding individuals on the path to sustainable development. Therefore, a crucial purpose of an EIA is to promote environmentally sound and sustainable development through the identification of appropriate enhancement and mitigation measures (UNEP, 2002). EIA has to ensure that development proposals do not challenge critical resources and ecological functions, welfare, lifestyle and livelihood of the communities and people who depend on them (UNEP,

    Read More

More about Ettihad Airways Swot Analysis

Open Document