ipl-logo

Etude House Marketing Strategy

1128 Words5 Pages

Etude house was established in South Korea in 1985. At first, it was named as Oscar Corporation. Then it was acquired by the Amore Pacific Group in 1990 and changed its name to Etude House that was inspired by Polish composer Frederic Chopin’s studies for piano. It then developed rapidly and became a well-known brand. In 2007 and 2009, it opened its 100th and 200th brand store worldwide respectively. Moreover, it won the 1st prize of Korea First Brand Award in 2010. In 2013, it explored the market in Hong Kong and China. It even opened its first HTUDE HOUSE Global Flagship Store in hanhai, China. Nowadays, it is one of the most famous cosmetic brands over Asia. Brand Proposition The Etude house’s mission is to beautify young women through …show more content…

It not only provides cosmetic, but also nails’ products, skin care products and even hair care etc. On the other hand, the packaging is very cute and elegant. For example, few years ago, Etude house released the Sweet Recipe Collection. All products under the collection are decorated as sweets with attractive outlooks. This design can truly attract its target customers--- young girls. Having a slogan “Girls, be pretty” in recent years, etude house tries to encourage the young beginners to become mature and have fun with doing make up. In other words, it encourages customers to play make up with affordability, high quality, elegant design and diverse products. When we talk about Etude house, we can easily think of its colour --- pink. Its logo and all the branches are in pink colour. We can definitely say the brand colour is pink which give people a girlish sense. Also, on top of the logo, there are some curves shaping like a crown this make customer feel that they are treated as a princess. All branches of etude house are decorated with the same idea that is a dollhouse. The concept of etude house is to make every girl as pretty as a doll. Audience

Show More
Related

  • Summary Of Toddlers And Tiaras By Skip Hollandsworth

    757 Words  | 4 Pages

    The way he describes the makeup being put on gives the reader an image of a toddler with a grown woman’s face. He then goes onto describe the dress she is put in; like what the other contestants wear. “Eden jumps off the stool and steps into a $3,000 hand-sewn bubble gum-pink dress covered with sequins and edged with lace that billows out, tutu-like, just below her waist.” (Hollandsworth 490). The author also describes Eden home and where she stays; a small country town in Arkansas.

    Read More

  • Natty Boh Marketing Strategy

    636 Words  | 3 Pages

    “Great companies are built on great products.” (Musk, Elon) National Bohemian Beer, also known as Natty Boh, has great products and many other things to offer. National Bohemian Beer makes sure they are known all over Baltimore by their unforgettable logo. This company has contributed to Maryland’s economic growth and helped put Maryland on the map for being known for producing Natty Boh.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    In such a way that, Barbie has displayed multiple career paths, offered in various ethnicities but always displayed in the same way and with the use of Logos and Ethos. Although the whole idea behind the Barbie doll was to encourage young girls to be able to dress Barbie how they wanted to with the various wardrobes, it was not until quite recently that Barbie was able to hold more “leadership like” rolls in society. With advertisement of the Barbie doll, gender equity closely intertwined with the portrayal of the doll. “Consistent with other commercial advertising formats, males were found in the leadership and authority roles, while females were generally portrayed in more passive roles. When women were the only individuals in the advertisement, the ad copy usually reflected a biased message toward the abilities and function of the women in their roles as professionals.”

    Read More

  • Marketing Strategy: Case Study: Houzit

    1803 Words  | 8 Pages

    Houzit is a national retail brand that is satisfying the home makers ' needs by providing them unique, wide variety of quality homeware products with an easy payment procedure. The mission of the company asserts that the organization is planning to move towards enlargement of its business by ensuring its presence in all the major cities of Australian market by the year 2020. The basic focus of the company is on three parameters: Quality, Unique items and Selection

    Read More

  • Analysis Of When Kids Play Across Gender Lines By Kamalla Grinberg

    898 Words  | 4 Pages

    Robb brings up how toys have not always had gender specific marketing but the market back tracked between the 1970s and the 1990s and have continued since then. Robb then mentions many stores recent actions to tone down and remove gender-specific marketing from their stores. This includes Target’s removable of gender labels from their bedding and toy aisles. Robb than begins to include the idea of more qualified people than her. She includes author Jo Paoletti’s idea that girls don’t actually prefer pink but that they are taught to.

    Read More

  • Depression In The House On Mango Street

    688 Words  | 3 Pages

    The House on Mango Street, authored by Sandra Cisneros, created a feeling of depression throughout most of the book, however in the end left the reader with a feeling that hope is possible. In the book, the houses represent how the characters’ feel or describe the family’s situation. For instance, Esperanza’s house on Mango Street represents her shame, the family’s poverty, and Esperanza’s sadness. Believing that living in a bigger and prettier home, she would achieve her fantasy of wealth and happiness. When Esperanza considered the homes on Mango Street, they represented the feeling of a prison that traps the family, but especially the women, and leaves them with little hope.

    Read More

  • Meaning Of Barbie Q By Sandra Cisneros

    606 Words  | 3 Pages

    Barbie dolls extend girls an invitation to a ‘‘plastic society’’ that doesn't accept the genuineness each of us possesses. They present a role model impossible to accomplish. The characters didn't have names, they could hold a symbolic representation of society’s judgment. The girls had the first dolls just like they wanted, but they desired to cover all of the imperfections on the dolls damaged in the fire with new clothes such as the ‘‘Prom Pink outfit’’ (Cisneros). Thereupon, no one would notice the

    Read More

  • Psychological Effect: Self Confidence And Self-Esteem: A Psychological Analysis

    1139 Words  | 5 Pages

    It also implied that the reasons why girls in early age prefer using makeup are because they are copying what older people around them do. According to DiDonato (2015), even though makeup can boost

    Read More

  • Marketing: A Case Study Of Sephora's Marketing Mix

    1085 Words  | 5 Pages

    The customers can as well upload their pictures and virtually try different products on their face and get advice on the best way to apply the products. The mobile application was downloaded by over 2.5 million customer and generated a traffic of approximately 75% as the company’s customers were converting and shopping making up to 167% orders over the year and due to that the company got 400,000 beauty insider signed up (issuu, 2017). Therefore, a big number of the Sephora's promotional initiative is based online which help the company to reach their younger targeted audiences and to have a big impact on the customers that are not willing to place order online with confidence as well as infrequent customers to explore and try new products (Chen et’al. 2011). And hence, Sephora’s digital channels play an important role by serving as communication tools for the company to promote their products via different channels to in order to reach the targeted

    Read More

  • Hilton Garden Inn Marketing Strategy

    1248 Words  | 5 Pages

    KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

    Read More

  • Makeup Advertising Analysis

    753 Words  | 4 Pages

    In many peoples’ lives makeup is step in their daily routine. Many people use makeup to boost their confidence and enhance their natural beauty. However, many makeup advertisements place an emphasis on people looking their best in order to sell products, which isn’t necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers

    Read More

  • Life Is Good: Case Study: Life Is Good

    1422 Words  | 6 Pages

    The package should provide in eco-friendly way (paper wraps only / avoid plastic wraps). Promotion Life is good should come up with a new promotion to attract the customers. Seasonal based product is a smart way to promote the product and gain customers attention. Moreover, introduce Option or customized product for each customer is also a good way to promote the product.

    Read More

  • H & M International Expansion Strategy

    1025 Words  | 5 Pages

    Hennes and Mauritz (H&M) is Sweden based global company in the clothing industry. H&M has over 2600 stores in 43 different countries. H&M is known for their stylish or quality merchandise and its affordable prices. H&M has the aim and goal to provide quality fashion at the best and affordable prices. H&M also has the goal to provide good knowledge and product with good quality of well design, fashion, and textile (Matos, 2012).

    Read More

  • Intercontinental Hotel Marketing Strategy

    1794 Words  | 8 Pages

    Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood

    Read More

  • Lifebuoy Marketing Strategy

    1447 Words  | 6 Pages

    MARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with

    Read More

More about Etude House Marketing Strategy

Open Document