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Eu Yan Sang Case Study

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Eu Yan Sang has been focused on provide best quality of Chinese medicine and herbs for customers at the outset. Eu Yan Sang provide more than 1,000 different types of Chinese medicine and herb in the store. With the growing of product range, Eu Yan Sang currently sell more than 300 products under the Eu Yan Sang brand which include dietary supplements, health food, beverages, packaged tonic soup and personal care products (Our Products, n.d.).
Based Eu Yan Sang webpage, we can see that there are few category of product offer by Eu Yan Sang which is Bee Products, Bird 's Nest, Enzyme, Essence, Ginseng, Organic Products, Health Supplement, Tea, Fine Herbs, Health Food, Herbs, Pills & Powders, Soups, Tonic, Vinegar, and Wine (Products, n.d.).
Eu …show more content…

Eu Kong was inspired by the trend, to establishment his first traditional Chinese medicine (TCM) shop with the name "Yan Sang", providing quality Chinese herbs and medicines to nurse their health. Then, Eu Kong passes away in year 1890, at the age of 37. Eu Kong’s son, Eu Tong Sen, inherits the family business in year 1898, renamed their shop by adding their family name “Eu” and hence came out with “Eu Yan Sang”. By the end of the decade, he opens a second shop in Kampar (Our Milestone, n.d.). With determination and hard work, the family business expands rapidly to other parts of Malaya in 1900s, branches out to Singapore, Hong Kong and China in 1910s (Traditional Chinese Medicine Tcm Industry Marketing Essay, …show more content…

Richard Eu worked together with his cousins, Clifford Eu and Robert Eu to buyout the old Eu Yan Sang including form Lum Chang and begin Eu Yan Sang expansion plans in Hong Kong in year 1993. In 1990, Eu Yan Sang continues modernising the medical hall business and opens new outlets, turning the business into a retail network. In 1998, Eu Yan Sang’s flagship products Bak Foong Pills (women’s wellness product) and Bo Ying Compound (infants’ wellness product) started to sale in major children’s hospitals and various provinces in

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