Evaluate Customer Relationship Management
Customer relationship management (CRM) is a company’s plan to manage customers. It uses technology to automate and organize daily tasks such as sales or customer service. It also allows companies to manage and store data and information collected from these tasks, making them easily accessible to everyone in the company which would need to see any such information/data.
In order for TC plc to improve their customer relationship management they should:
1. Create an effective computer system which would enable them to share information throughout all of their locations, this will help analyse customer data and behaviour and help identify areas to expand business
2. Analysing complaints data in order to find out if there is a common reason
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Management Information Systems, AB plc should make sure they are using MIS to their full advantage to help them keep track of their targets and give an overall picture of how the business is performing, detailed reports can be made and sent out to managers so they can see if they are reaching their targets and how new products are performing. From these reports they would also be able to identify any areas which are performing badly and changes can be made to reduce the impact.
Budgeting and forecasting, it is very important for managers and higher level staff to budget and forecast as accurately as possible to help monitor the company’s performance and allows it to stay in line with its targets. The advantage of this is that if the forecast shows a negative effect on business, there is still time to put measures in place and change this if
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The automated mailing machine is a tangible asset to the company this means it is a physical asset which loses value with time and eventually becomes obsolete to the business this is called depreciation. i would recommend for JEL plc to switch to a different mailing technique such as email, instant messaging or SMS, this will not only save them money but also help the company keep up with customers
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