Event Manager Research Paper

What Event Manager is a dynamic profession, which changes and evolves with the market, with the new objectives of the buyers, the budget priorities, the new communication formats: in recent years have been deeply transformed also by virtue of the technology, which brought new software to facilitate event management, social platforms to amplify marketing, online tools to improve organizational processes.

But one thing has not changed: what distinguishes an event manager "normal" by an event manager "exceptional" are not the technology or the communication format, but the personal characteristics, the mindset and individual capacities.

The event manager must understand the customer and its objectives, and to ensure a successful event must work

1. Go over the material.

What does it mean? Well, I can be the biggest literary expert or the most famous athlete in the world, but that does not mean that I am able to organize, respectively, a literary festival or a sports league. Organising an event requires knowledge of the tasks and the management tools.

2. Build the stage, do not step on it.

An event planner is first and foremost a service provider. It works for others to perform. The organizer is not the protagonist, is not the actor, is not parading on the red carpet. That's what that carpet unrolls it. And if necessary it removes stains. This is why it is vital to enlist a team just people who are in love with the project and not about himself. People who feel honored to unroll a carpet and behind the scenes to admire the stars that pass through it.

3. Give yourself the

Follow the footprints

It is very important to understand how it went, because the strategy has or has not worked and listen to those who worked with us. Even if that particular event will never happen again, we will continue to organize events. post-event analysis, sharing of doubts, listening to employees are a delicate and important phase and are an integral part of the event. Even if what comes out is negative and makes us afraid. Never forget, that an event does not end when the curtain falls, because what it sent are tracks that will remain forever.

Finally, I would like to tell you the importance of working hand in hand with the stakeholders. Jones noted that, as an event manager, it is important to work closely with the company you are planning the event for and with the people who will be attending the event (72). You can do this through identifying the target market and getting their opinions on the event. This is important in ensuring that at every planning stage, all the planned procedures are in line with the expectations and needs of the stakeholders. Also remember to collect feedback from the attendees after the event for evaluation and future