Example Of An Eventscape Essay

Question 1

Objectives

The objective is the creation of eventscape through past mistakes to spur participant's emotions (no knowledge of the program), build rapport with each participants and employees. (start with a tent to build up the event) Foresight (secret party to makes marketers more curious and only display teasers) and visualisation (creativity and production techniques) are the elements for the eventscapes.

The event manager is the visionary of forming the best encounter experience to create actual experience with identification and designation of the elements that make it an experience. He does it by creating a suspension in the participant who attend and create a combination of different theme of other event together such as

Atmosphere is ambience which is significant to participants evaluating the destination where the fun is. The elements of atmosphere can be physically controlled and reply in a favourable response. For example, the mood is to play hard upon arrival with the food and colouring of the wall like a lost town with all play. Elements of physical environment plays an important role in the participant's quality and expectation of the event. For example, the semi abandoned warehouse looks run down and it makes the participants feel scared. Another example is the random characters that are planted on the route to make the participant feel on an lost island with drunk people.

Servicescape is the environment held and the interaction between event manager and the participant and with the execution and the presentation (perf & comm) depend on physical elements. For example, the throwing of coloured dust was halt when there was thunder and lightning sound communicate the change in