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Evian Advertising Campaign Analysis

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Further, we would like to focus more on the structure of advertisement campaigns of Evian and its psychological influence. The first few seconds of one of the recent works of BETC for Evian- “Baby & Me” starts with showing a typical day in a big city, however, the day is sunshine, cloudless and even quiet what is atypical for the metropolis. This kind of picture at the beginning has an association in peoples mind with their own typical day nonetheless good, nice and quiet day. The next thing is colors. Evian uses three main colors- white, blue and pink. Certainly, advertising campaign designed to trifles: actors during the video mainly wear blue and white clothes, as well, the old lady wears a pink dress at the end of the clip (Schmidt, 4). This comparison is given not by accident. The whole clip is drawing the analogy with the bottle of Evian, which design is made in the same color scheme that is listed above. Moreover, the only one pink accent at the very end of the commercial could be compared to the use of the pink text on the bottle (Schmidt, 4). In addition to the fact that these colors left the association with the brand in the minds of consumers, it should be also noted the psychological background in the choice of particular colors. First of all, according to the statistics, blue is one of the most …show more content…

The main theme of the beer brand commercials is the reaction of men to Heineken beer: from the drama about the falling box full of beer bottles to the enthusiasm after finding built-in refrigerator with beer. One of the funniest and award commercials of Heineken became a campaign of the Dutch agency TBWA\Neboko called “Walk-In-Fridge”. This advertising won gold at the Epica Awards in 2009 and silver at the Cannes Lions 2009. The topic of gender differences has pleased the audience and immediately spread on the Internet, becoming a

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