Evolution Of Advertising

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Advertising is a form of MARKETING COMMUNICATION used to influence an audience to take or continue some action, usually with value to a commercial offering. In short it is a paid form of non personal communication.

There are four very high-ranking inventions that have shaped the media and thus the advertising industry - the printing press, radio, television and the Internet.

The first advertising agency, was opened in Philadelphia in 1841.Radio became a commercial medium in the 1920s.

Then television altered everything. Although TV was invented in the 1920s, it didn 't become a mass commercial medium until the 1950s when the prices of television sets began to approach affordability. Print and radio had to back
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Over the years, MAC has built a good reputation for itself by using innovative marketing techniques, thereby breaking away from the safe and obvious.

MAC started the retail industry’s first charity called the MAC AIDS FUND, Mac was one of the first to start charity in the retail sector which was a very innovative idea . This was done as an advertising strategy and as another way of
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Amongst other innovative ideas, another one was that the VIVA GLAM’s first lipstick was red in colour which symbolizes the fight against AIDS/HIV worldwide.

This worked wonders for the MAC brand as first and foremost, the offer was refreshingly straightforward. Also MAC used famous celebrities like Lady Gaga, Niki Minaj, Demi Lovato to promote VIVA GLAM product line

PR strategies used by MAC:

Apart from traditional media, MAC gives newly launched products to be reviewed by different beauty websites and beauty blog owners who have a lot of fan following over the social media platform

Lately MAC has also started using PPC (Pay Per Click) advertising. If someone searches for cosmetics or any beauty related term on the Internet, they can see advertisements, products and all about MAC all over the Internet.

Marketing Tactics used by MAC over time:

1. Halloween: 25 completely different looks for Halloween—from terrifying dark looks to ghoulish you. 2. Barbie colours cosmetics line of cosmetics: MAC had teamed up with Mattel to give their customers basic girly makeup products but only for

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