Evolution Of Advertising: The Evolution Of Advertising

Advertising is a form of MARKETING COMMUNICATION used to influence an audience to take or continue some action, usually with value to a commercial offering. In short it is a paid form of non personal communication.

EVOLUTION OF ADVERTISING

There are four very high-ranking inventions that have shaped the media and thus the advertising industry - the printing press, radio, television and the Internet.

The first advertising agency, was opened in Philadelphia in 1841.Radio became a commercial medium in the 1920s.

Then television altered everything. Although TV was invented in the 1920s, it didn 't become a mass commercial medium until the 1950s when the prices of television sets began to approach affordability. Print and radio had to back

Over the years, MAC has built a good reputation for itself by using innovative marketing techniques, thereby breaking away from the safe and obvious.

MAC started the retail industry’s first charity called the MAC AIDS FUND, Mac was one of the first to start charity in the retail sector which was a very innovative idea . This was done as an advertising strategy and as another way of marketing.

In the same year, they launched VIVA GLAM lipstick after which MAC decided that money collected from selling the VIVA GLAM lipsticks would go to the M•A•C AIDS Fund. Amongst other innovative ideas, another one was that the VIVA GLAM’s first lipstick was red in colour which symbolizes the fight against AIDS/HIV worldwide.

This worked wonders for the MAC brand as first and foremost, the offer was refreshingly straightforward. Also MAC used famous celebrities like Lady Gaga, Niki Minaj, Demi Lovato to promote VIVA GLAM product

Halloween: 25 completely different looks for Halloween—from terrifying dark looks to ghoulish you. 2. Barbie colours cosmetics line of cosmetics: MAC had teamed up with Mattel to give their customers basic girly makeup products but only for adults

SWOT analysis

Brand strengths

MAC cosmetics are a world renowned company it has a lot of celebrity following and it kind of owns the makeup industry. Its quality and goodwill has attracted mouth endorsements from professional makeup artists

Brand weakness

Because of the high pricing of MAC cosmetics the products are largely available to professionals and celebrities, only few common people can purchase it

Brand opportunity

Firstly MAC has the opportunity to open more freestanding stores also consumers these days are health conscious so MAC can advertise that their products are cruelty free and of really high quality

Brand threats

The main threat that MAC cosmetics is facing right now is competition, there are many more efficient companies coming up in the market and regarding to competition another threat MAC cosmetics is facing is their pricing. The prices of their products are pretty high compared to other brands in the market like Revlon or