The Four Stages Of Advertising

2.2.1 Evolution of advertising:
The history of advertising is divided into four stages. The first stage is the “Age of Prints”. Advertisements were primarily classified in format and print media carried them. The combination of this age was the development of the newspaper.

The second stage “The Industrial “Revolution and Emergence of Consumer Society,” a period when advertising grew in importance and size because of numerous social and technological developments. The purpose of advertising was to devise an effective, efficient communication system that could sell products to a widely dispersed marketplace. National media developed as the country’s transportation system grew.

“Modern Advertising: Agencies, Science and Creativity” is the third

First, advertising is a paid form of communication, although some forms of advertising, such as public service announcements (PSAs), use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Third, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company. Fourth, the message is conveyed through many different kinds of mass media, and fifth, advertising reaches a large audience of potential consumers. Finally, because advertising is a form of mass communication, it is also no

There are several reasons for this. First and foremost, it can be very cost effective method to reach a large audience. It can also be used to create images and build symbolic meanings for a company or brand.
2.2.3. Objectives of advertising
Mathews et al. (2010) have listed the following specific, objectives of advertising
1. To make an immediate sale.
2. To build primary demand.
3. To introduce a price deal.
4. To inform about a product availability.
5. To build brand recognition or brand insistence.
6. To help salesman by building an awareness of a product among retailers.
7. To create a reputation for service, reliability or research strength;
8. To increase market share.
9. To modify existing product appeals and buying motives.
10. To inform about new product’s availability or features or price.
11. To increase the frequency of use of a product.
12. To increase the number or quality of retail outlets.
13. To build overall company image.
14. To effect immediate buying action.
15. To reach new areas or new segments of population within existing