In the past our mankind might sent a message by horseback but now we already had internet. Actually radio and television play an important part of our life to engage with long- distance communication and deliver news as the mass media. In the mid-20 Century was the high period peak of using these media. The capacities of radio and television that can reach large numbers of people in the world is the reason of its popularity. The development before television is radio.
Mass media means that automation is expected to influence mass media crowd. Transmission is typically used to manage the vast plurality of the general public. The global platform for mass media are newspapers, radio, magazines and the Internet. Occasionally locals genuinely wants mass media to produce messages conceiving political issues, social issues, entertainment and news related on pop culture, we live in a culture that depends on information and electronic media to keep moving in the right direction and do out daily activities like work , entertainment, health care, education, travelling or something else we have to do. Mass media has changed dramatically in the industry of mass media over the 50 years.
We live in a world where the media is a big part of everyone 's daily lives, and nowadays it is obvious that the media has become more than a way for us to spread news and communicate passively with each other. In a society where no Swedish between the ages of 9-79 years consume less than six hours Media , it feels incredible that this should not be exploited for political gain, but how much influence the media has on democracy, really? The media is different medium to reach out with information, news and ideas to the readers, listeners or viewers. Media is not only an important tool for distributing the information, but spread knowledge and make it possible to communicate with people on the other side of the earth. What the media does is that by providing this information, start the debates and increase people 's awareness about the environment.
Modern communication and journalism reorganization bring the information in the all areas of world to the millions of people in improving, effective, technologically ways. It has a great power, because it owned incredibly perspectives to introduce innocent as guilty and to demonstrate guilty as innocent to the society. Also it can influence the unconscious of world in different ways. As a result of its political, psychological effects, governments implement censorship in media to provide its security. Censorship is one of the most popular catchwords of today’s world.
Since the start of the internet communities of people were able to communicate quicker then ever before. When looking at mass media today it is used with all forms of media but in an age of computers this term is more associated with internet based forms of media. Since the start of the internet in the late 1980s and early 1990s it has been a large part of how people are able to communicate with each other. Although, mass media has been around for much of human existence. Since we now live in a connected world we are able to see the news or check our profiles on our social media quickly we have advantages of learning, understanding, and communicating faster then ever
This has impacted nearly every aspect of our everyday life. For example, anyone with a radio, television or Internet device can have access to worldwide news coverage (thanks to satellites), which means that people are more up to date and have more global awareness than ever before. Furthermore, information is much more democratic and easy to access. Not many years ago, the only method of research was books, which not everyone had access to. Nowadays, the Internet has created many new possibilities (websites, videos etc.).
Gutenberg’s invention allowed for the “mass production of print media” (Understanding Media and Culture: An Introduction to Mass Communication). This increased ability to print was very helpful with the rise of daily newspapers, which “helped [Americans] negotiate the rapidly changing world” (Understanding Media and Culture: An Introduction to Mass Communication). Newspapers gave citizens information and kept them up to date, rather than be dependant on gossip making its way around. By the early 20th century, the radio, the first nonprint form of mass media, became extremely popular, because of its low price and availability, and ability to connect so many people to the same event at one time. Next came the television, which by post-World War II was in full swing in the United States.
Communication, in general, is undoubtedly inevitable in our daily lives. It is the major key to interact with one another, knowing the fact that human beings are social creatures. Inventions have been made specifically for communication purposes, focusing on making the whole process easier and wider in area reachability. As we all can reflect on media nowadays, it is no wonder why technology has played such a huge role in society and affected us. Therefore, there are several effects, both positive and negative, of growing communication media in daily life.
Now that the process has accelerated to the point where it is visible on a daily basis, most people understand that new communication media mean new ways of life. Indeed, it is now possible to see how new ways of creating and distributing symbols have made it possible throughout history for people to change existing cultural practices, and through these changes in the way people socialize, to transform societies. (A.Pushparaj, n.d.) Political Media The media’s primary duty is to present us with information and alert us when important events occur. This information may affect what we think and the actions we take because most people do not take part in local or national government decision making meetings so for them, media is the only way to receive the related information. TV channels, online news, newspaper in Malaysia is given opportunity to choose to support which political parties.
For example, radio was eventually invented near the end of the 19th century but was only act as a two-way communication system. As mentioned above, by 1920s, ‘media’ was not only restricted to print media any more as radio was being mass-produced by some manufacturers for the use of general public. The same manufacturers even created radio stations to encourage people to buy radios. Radio then became the media that was very influential to people as it provide information much faster than newspaper. It was also due to the people’s desire to know the current news of the war situation and the situation of their relatives fighting overseas, so radio became so important during and after World War