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Summary: The Evolution Of Smartphones

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A general conclusion that can be made is smartphones are a vital part of our life in today’s world contributing to the decrease of a quality conversation concerning personal interactions. The technology of smartphone is growing constantly with new features and applications daily. This encourages users to be totally engaged with their smartphones most of the time in a day and be disengaged with the people around them. This is what creates the ‘face-down’ society. The youth especially, who hardly look at the person talking to them but rather will be busy looking down and fiddling with something on their smartphones. Smartphones have succeeded in making their presence a vital necessity for almost every individual especially the millennials. …show more content…

The assumption was made that the developing digital technology motivation factor is beyond smartphone users control that effects face-to-face interaction. The research examined the motivation factors for smartphones and face-to-face interaction. Smartphone features were seen as a motivating factor in the relationship between the user and the device. Smartphones marketing offered a means of keeping brand names in front of audience and television viewers. From the finding we can certainly see that there are several benefits that influence cellphones evolution. It can be seen from previous literature, where all researches identified that smartphones does occupy and dominate the users time. Of which, one of the factors that help achieve indirect influence is public awareness. Brand marketing is a useful tool in creating awareness and it also creates a higher level of awareness as well as results in associations of more extensive …show more content…

In fact, because the rapidly growing technology that constantly produces new feature and applications for smartphones that it unknowingly became an alternative for personal interaction. Direct functions of the device objective pay attention to sales and have a short-term influence on consumer behavior. However in this research we focused more on the indirect influence objectives that results in the desired goal to build relations, meet competition, improve image as well as create awareness to get in touch with the target audience. A common objective for smartphone companies is to create a close association between the brand or the company and the targeted users, a finding which justified by Quester and Farelly

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