ipl-logo

Evolution Of Social Media

1133 Words5 Pages

In the current modern world, Social Media channels are commonly used in order to connect people together throughout the world using the Internet. People now can have a conversation online which also called as interactive dialogue whether it is through social networks, blogs, forums, or media sharing websites with anyone and on any subject, allowing them to share their experiences and valuable information (Celina, 2012).Social media has provided us with a world with no boundaries and has allowed small companies to dream to reach global market (Lin, 2012). As of now, there is no single renowned definition of social media. However, of the many definitions that exist, According to the (Peter & Mike, 2011), social media is the set of web-based broadcast …show more content…

Organizations have made good use of various mass media to initiate, maintain and develop interact with their suppliers, customers, distributors and other organizations. Organizations make use of a wide variety of social media such as Facebook, Twitter, Youtube, and so on. Currently, the development of the internet and increased usage of mobile devices such as smart phones, tablets, and laptops have contributed significantly to the availability of various content online, the content that previously used to be available only on the mainstream media outlets such as newspaper, radio and television. Besides, they used these various media to boost their marketing campaigns, advertising, PR campaign, sales promotion and so forth. All in the bid to achieve their marketing goals and objectives. Consumers are exposed to thousands of commercials, sales and promotional messages through these media. This in turn has resulted in a growing trend in social media influencing consumers (Bagaturia & Johnson, …show more content…

There are 2 ways to perform social media marketing campaign. The first way is free and has to do with building followers, fans, or connections by sharing useful content, running contests and generally engaging with users. The second way is through paid advertising using Facebook ads, google, or twitter promoted accounts to advertise products on services on them. There are many advantages of using social media for promoting both online and offline products and services (Franco-Lozada, 2013). One advantage is that it is a fast way to spread the word. If you have a big fan base, you can tweet or post on Facebook and your messages will instantly go to thousands of users around the world. Social media is a trend one cannot ignore if one wants to stay close to customers and be in synch with the latest development in

Show More
Related

  • Publix And Kroger Case Study

    751 Words  | 4 Pages

    Social Networking While numerous industries have abstained from social networking practices super markets have grown to be an avid advocate. Both Publix and Kroger have diverged vividly to using marking campaigns closely associated with all social media platforms. As social networking and the media outlets connected to it grow common in everyday households, marketing executives must tailor their campaigns accordingly.

    Read More

  • Hum 186 Social Media Paper

    677 Words  | 3 Pages

    When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.

    Read More

  • Sainsbury's Social Media Case Study

    2692 Words  | 11 Pages

    This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the

    Read More

  • The Human Condition Hannah Arendt Analysis

    1014 Words  | 5 Pages

    Here, the social media act as a central component in communication within and across various branches of any organization. Organizations have widened their outlook to create a culture that is acceptable at global level. Today the organization culture has become more information-driven and knowledge-oriented. You need to be updated regarding all the advances in your field of work.

    Read More

  • Informative Speech On Social Media

    1948 Words  | 8 Pages

    INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

    Read More

  • Social Media Impact On Sports

    1116 Words  | 5 Pages

    Conversational media are web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios. Social media cannot be understood without first defining Web 2.0: a term that describes a new way in which end users use the World Wide Web, a place where content is continuously altered by all operators in a sharing and collaborative way (Kaplan and Haenlein). The authors also describe social media as “a group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user generated content.” Social media has progressed from essentially giving a stage to people to stay in contact with their family and companions. Presently it is a spot where consumers can take in more about their most loved companies and the products or services they offer.

    Read More

  • Negative Effects Of Social Media On Children

    767 Words  | 4 Pages

    Living in the modern era makes social media become part of our life. Basically, social media are used for communication and social interaction. Based on the Merriam-Webster, social media are forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). There are lots of social media that people use nowadays such as Instagram, Twitter, Facebook, Snapchat, Path, and others. Most of people probably have two or more social media’s accounts.

    Read More

  • Essay On Social Media And Public Relations

    1390 Words  | 6 Pages

    According to a study by TeamLease, a human resource service company, employees spend more than 32 percent of their time on social media every day. Social Media has now become a major part of the everyday life for a majority of online Indians. Social media is giving rise to new and plenty of platforms to communicate, as well as different styles of communication. It is important to understand these new channels of communication in order to effectively and efficiently utilize them as a means to communicate with the public as well as to know what implications they may have for the public relations practice.

    Read More

  • Informative Essay On Social Media

    1197 Words  | 5 Pages

    Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.

    Read More

  • Negative Effects Of Social Media On Education

    1322 Words  | 6 Pages

    Social media are a websites and applications that enables a person to create and share a content. A person can also interact with someone like family, friends, loved ones all around the world. It deals with the sites that a person uses in order for them to have a communication. It has some negative outcomes that has a aggressive feelings, aggressive thoughts, and aggressive behavior. Social networking describes the phenomena found in, participatory and self-expressive websites such as Facebook, Twitter, My space, and Youtube.

    Read More

  • Does Social Media Positive Impact On Society

    820 Words  | 4 Pages

    In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business

    Read More

  • Pros And Cons Of Social Media Essay

    1062 Words  | 5 Pages

    Social Media for The Community In this Modern Era, Social Media plays an pivotal role in communicating. If we look according to the expert B.K Lewis, media social is label for digital technology that allows people to interact,providing and sharing the message content. We know that social media is very close to the community. Even it can be said that “human’s can’t lived without social media”.

    Read More

  • Marketing Communication In Cadbury

    3178 Words  | 13 Pages

    The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the

    Read More

  • Advantages And Disadvantage Of Social Media

    1864 Words  | 8 Pages

    Social media is designed to be shared. Sharing means that is easy to comment on and easy to send. Social media is always available and accessible and there is no costs associated with the viewing of media on the particle social media provided. Since the advent of social networking sites such as Facebook and Twitter, there has been much debate on their advantages and disadvantages. While social networking sites are a useful contraption in our increasingly connected world, they can also resentfully affect our development and the nature of our social interactions.

    Read More

  • Theories Of Social Media

    727 Words  | 3 Pages

    Frameworks and Theories Surrounding Social Media Uptake The overwhelming success of social media has been to date continuously investigated by academic researchers and practitioners. Several existing theories from various fields in social science such as information technology, economics and social psychology have been extended in the area of social media to explain its adoption. Here we discuss some of the key theories and frameworks frequently mentioned in social media literature: One of the earliest social science theory applied is the Diffusion of Innovation (DoI) Theory first developed by E. M. Rogers in 1962.

    Read More

More about Evolution Of Social Media

Open Document