Example Of Cross-Cultural Adaptation

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Cross-cultural adaptation, is a concept which describe the possible reactions given by individuals to a new cultural framework. These reactions may vary from completely adopting to completely rejecting the social norms of the host culture. (Eisikovits & Shamai, 2001; Sigad & Eisikovits, 2009). According to some scholars such as Searle and Ward (1990); Berry and Sam (1997); Ward et al. (2001) cross-cultural adaptation has two dimensions, including psychological adjustment and sociocultural adjustment. Psychological adjustment refers to expatriate’s emotional and physical well-being at the individual level and the strategies they develop to cope with acculturative stress in the new environment. On the other hand, socio-cultural adjustment focuses on expatriate’s capability of interpreting the environment and functioning successfully based on the social norms of the new cultural context on the group level. In some previous cross-cultural studies, both adjustment and adaptation have been used interchangeably to describe the process of change in sojourner’s behaviors with the aim of functioning in a new environment. Matsumoto et al. (2007), however, make a distinction between these two terms. They view adaptation as “the process of altering one’s behaviour to fit in with a changed environment or circumstances, or as a response to social pressure” , whereas adjustment is described as “the subjective experiences that are associated with and result from attempts at
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