Example Of Ethos Pathos Logos

Although Jane E. Brody did create an interesting tone within her piece and cited examples from a chiropractor, a San Diego State University study, and a report in The Journal of Manipulative and Physiological Therapeutics, Amy Cuddy's use of Ethos, Pathos, and Logos aided in her editorial's ability to not only inform, but compel the reader, thus creating the more credible argument. Her editorial established the best reasoning around the topic of how posture affects you due to not only being able to engage the reader with a personal tone throughout her work, but connect through the topic of technology along with true facts.
Cuddy uses ethos by creating a personal tone throughout her editorial, acting as if she is truly speaking to the reader. In doing this, she sets a friendly mood and establishes a trust

Cuddy states, "When we’re sad, we slouch. We also slouch when we feel scared or powerless", which provokes the reader to contemplate on a more emotional level how posture has affected their emotions in this way, thus further connecting herself to her audience. She also states, "Ironically, while many of us spend hours every day using small mobile devices to increase our productivity and efficiency, interacting with these objects, even for short periods of time, might do just the opposite, reducing our assertiveness and undermining our productivity". This statement produces a sense of concern in the reader, provoking the emotional response she's looking for to fuel a possible change in their own posture. By being able to use pathos to shape her argument, she better connects with her audience and makes an impact on their thoughts. This establishes her piece as more superior over Brody’s, whose editorial does not make enough use of this necessary key in provoking the