It is no mystery that women struggle with body image on a daily basis. It is also no mystery that young girls look up to their mothers and follow in their footsteps. In an advertisement by Body Image Movement, they exploit a little girl who is concerned about her weight to show that beauty standards effect women of all ages and sizes and that young girls like the one in the ad follow in their mother’s footsteps. This ad is heavy in ethos, pathos and logos and appeals to its viewers in a way in which they want to make a change on beauty standards and make sure that no girls at any age feels the need to fit into society’s beauty standards. Although this ad may seem very simple at first glance there is plenty of hidden messages in it. The ad …show more content…
Logos may not seem like one of main approaches but we notice it without even thinking about it. In this ad pathos and logos tie in together without the viewers even noticing it or considering it. Although it is very sad to see a little girl on the scale talking about how she wants to be just like her mom it is logical to the viewers that little girls should not be worried about stuff like that at such a young age. Viewers understand that little girls look up to their moms and their moms look up to the beauty standards society has set which is a never ending cycle. This plays a huge role in the ad because we all know that beauty and weight has huge factor in the world but it should not be something young girls should be worried about. Viewers know that young girls should not be worried about their weight but yet we still do nothing to fix our standards and realize beauty should not be defined by a certain number or stye of looks. In this ad we appeal more to pathos but logos comes into factor without the viewers even realizing …show more content…
Ethos does not necessarily tie into the pathos and logos but does play a part in the ad when looking at the overall picture. When looking at the ad you realize that there is no real brand placement on it. The main focus of the ad is not to focus on the brand but more of the issue that needs to be fixed. In the ad there is no name of the brand but little words at the bottom to explain that this issue of beauty standards and weight needs to be fixed. Ad placement does not play a huge role in this ad because its more of an ad to make it aware that we need to change what we see as beauty and how we need to promote body positive rather than negative and unrealistic ideas. I believe Body Image Movement does this order to create more of a focus on the bigger message rather than their own