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Monica Peterson Case Study

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I reached out to Monica Peterson, through LinkedIn, for an informational interview in which I inquired about her career path. Marketing and the use of social media in brand outreach, specifically, are very interesting to me, which is why I chose the interviewee I did for this interview. Mrs. Peterson has experience in the latter areas as she currently works as the Director of Social Media Strategy and Operations at Toyota Motors, I thought it would be beneficial to interview her and learn more about her thoughts and experiences in the latter areas. I conducted my informational interview with Mrs. Peterson, over the phone on November 15th, for approximately 30 minutes, when it was most convenient for her work schedule.
Background
Mrs. Peterson has been with Toyota for over ten years, working in a multitude of marketing and financial departments throughout the company. While she has interests in both Finance and Marketing, she is currently responsible for the development of the digital media team; which consists of approximately 20 other …show more content…

What surprised me most was the difficulty of conducting an interview that flows well. I had written my questions ahead of time, but I hadn't really practiced saying them out loud. Sometimes Glenda would answer part of one of my later questions while I was asking her one of my original questions. This interrupted my logical organization of the interview. It was all really good information, but it didn't seem very organized. I ended up losing track and skipping a few of my questions. Also, it was hard to my train of thought, listen to what she was saying, remember her points, and get ready to ask my next questions all at the same time. I ended up just reading my questions off the paper. It sounded kind of stiff. Next time I conduct an interview I will become very familiar with all my questions so I can orchestrate the interview

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