It’s a tried and tested model and represents the current marketing thoughts of advertising effectiveness and has been used since the 1960s. Following is a graphical representation of the AIDA Model. The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. It's a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase. It's no longer a relationship purely between the buyer and the company, since social media has extended it to achieving the different goals of AIDA via information added by other customers via social networks and communities.
Most of the time advertisers misrepresent the products they sell to the general public. They often claim that with their product it can create a better life experience for the person than without it. Consuming these advertisements constantly creates curiosity amongst the buyer, which leads us to the making the decision whether we want to purchase Product A or Product B. Advertisers understand this and try to make the decision for you on an unconscious level through visual rhetorics involving pictures, phrases, or videos. From colors, shapes, words said, to even race; any of these can create the perfect pitch for their target audience to buy.
uses a unique promotion strategy that stands out among other companies in the automotive industry. Due to the company’s desires to maintain high levels of control to maximize the company’s effectiveness in reaching to their customers, they are forced to assume total control of their components in their marketing mix. However, the company’s promotional strategy guarantees penetration to other markets and potential expansion to oversee
The companies show advertisements of their products to influence consumers towards a brand. Consumer perception of a brand can be in positive or in negative that depends upon the type of advertising appeal used. Most companies choose an emotional appeal in their ad to aim the emotional aspects of consumers like some occasions, family lifestyle, relationships, social gathering etc. Advertisements agencies are more mature and responsible towards society. They now create quality and practical ads and that shows the brand maturity and status.
In event management some factors are very important like availability of all things and time. Here we make sure that all the factors are well arranged and organized to complete all the process in time. PERCEPTION Initial contact of a customer towards product OR brand establishes their perception regarding the product or service. In marketing point of view, marketers has to make sure that they present or market their products and services in such manner that customer build positive image in their mind. The main task for the marketers to create positive image in the customer mind through providing best possible service and tries to create long term image.in marketing there are four types of perceptions.
Adidas vision statement endeavors to be a global leader in sporting goods industry and improves the standard of living and make their brand to increase and make better position of the company in the market. Adidas is consumer oriented brand. They are consecutively improving quality, items, look and features to feel their consumer to look confident. To boost the consumer satisfaction and to provide the best quality. Adidas being global organization is responsible for financially reward for their employees.
They induce the consumers to buy products that are not even on there needs list or surpass the basic needs. (778) The marketers are of the view that every consumer has the power to evaluate and choose what he wants. It is very difficult to persuade any consumer to buy something which they don’t need. With this excessive advertising which is fully supported by the marketers, consumer expectations about the product also increase. Here advertisers tend to often misquote in there advertisements and when the consumer expectations are not meet it creates a negative image regarding the authenticity of the company’s
Because of its influence, it is evident that advertising plays a dominant role in redefining and forming gender roles and gender stereotypes. Overall, advertising can manipulate ideals in society and contribute to the formation and development of gender roles along with gender
Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.