Examples Of AIDA Model

AIDA Model

AIDA stands for Attention, Interest, Desire, and Action. It is an acronym used in marketing and advertising world, which helps marketing managers develop effective communication strategies and communicate with customers in a way that better responds to their needs and desires. AIDA describes a common list of events that occur when a consumer views an advertisement. Each letter in the acronym stands for the following:

1. The "A" represents attention, awareness or appeal, and the ability to attract the attention of the consumers.

2. The "I” stands for interest and points to the ability to raise the interest of consumers by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).

The "A" is an action, which leads consumers toward taking action by purchasing the product or service.

The system is used to guide marketeering professionals to target a market effectively. Naturally, as organizations move through each step of the AIDA model, a percentage of initial prospects are lost throughout the sales cycle.

Example: Car advertisements are prime examples of results stemming from the use of the AIDA model to narrow the target market. Marketers in the automotive industry know their advertisements must grab the attention of consumers, so they use colors, backgrounds, and themes that would appeal to them. Next, automotive marketers pique interest by showing the advantages of owning the car. For instance, marketers imply that a small car can get the consumer to open spaces and to fun.

Third, automotive marketers find what their consumers desire. For instance, for Mini-Cooper drivers, it 's the "fun" of driving, while for Prius consumers it may be the fuel economy or the environmentally friendliness. Only after evaluating consumer desires are marketers able to create effective campaigns. Lastly, marketers encourage consumers to take action by purchasing the product or service. Q.2 Write detailed answers for the following questions. (10

What are the elements of persuasive messages? Please write the three-step writing process for persuasive messages.

Answer: Elements of Persuasive Message

In the workplace, a persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives to inform, influence and persuade consumers to buy.

Following are the Elements in a Persuasive