B2b Marketing Communication Essay
Assignment 2 B2B marketing communication Vikram dey 9/15/2014 Assignment 2 B2B Vikram Dey (311634) Examples taken: • Hospitals under employee state insurance • Travels industry About examples: Hospitals under employee state insurance Such hospitals are working under some insurance companies. These insurance companies are actually taking some percentage of amounts from the salary of the private employees so as to provide free medical care to them as provided by the Govt. sector. Now ESI hospitals are providing free treatment to the patient who is a private employee bearing an ESI card but it gets it payments from these insurance companies. Travels industry This is about the private travel agents who purchases some vehicle like SUV …show more content…
Automatically, creating communications so as to appeal to buying power of entities ought to be done in the recognition of differences with focus to decision-making activity. Communications must always be professional in exact foot prints of branding strategies & properly demonstrate the value, but those are achieved very differently in B2B & B2C efforts. 1. Emotion versus Logic Understanding of why consumer purchase helps to influence what they are buying. For normal consumers, there may be some difference in small ticket purchases & big ticket purchases but it may also be often correct that emotions also play important role. Hospitals under employee state insurance Such hospitals are logical after every purchase as their customers are the insurance companies who are paying such hospitals for any private employee if he visits the hospital. Actually they are providing free treatment to them by taking payment from insurance companies. This is totally logical and no where emotions are attached over here. Travels This sector requires bit of emotional attachments and good relations with the company executives to get the contract because of very high competition in market. Here emotional parameter cannot be very high because in the mean time experts are also
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