Examples Of Cultivation Theory

Cultivation Theory Cultivation theory is an idea that believe television have a power creates worldviews that let heavy viewers believe in particular information in order to influence them in reality. Television also a central part of a country‘s culture to delivering the main source of information to the society. (OU) According to cultivation theory, government adopt this idea and operate government television station-RTM to be a propaganda tools to promote government information while entertain the audience as a public service broadcasting station. (Fuziah et al. .2011) It aims to maintain and uphold the national unity within the different racial groups. Example, majority of RTM content are using national language to foster national unity

The purpose of this two station is to serve the nation with national interest. Define more on national interest, it mean to unite the people with different races through the information on what is broadcasted out. In other words, to serve the people with cultural values. RTM TV 1 is mainly allocated for the Malay race, whereas RTM TV2 is allocated for all the three main races in Malaysia which will also be our main channel of focus in this paper. Also we have used three method to further our objective which was survey questionnaire, interview and content analysis as our main method to find out our answer toward the research question. TV 2 has changed a lot compared to those day when it was newly form. TV 2 has changed, by following the government broadcast format and rules, and also by following the audience trend. In this research we intended to study the relationship between the element of equality and unity in RTM TV program. 4.1 RESEARCH QUESTION

In our research, we try to find out what is the relationship between cultural exchange/ equality and what was the element of unity in RTM TV program?

4.2 SUMMARY OF STATISTIC The relationships between cultural excahnge and equality in RTM might create contradiction to Malaysians, as government mention RTM created to maintain and fostering unity among multiracial society. However, from the schedule itslef, the cultural exchange within local culture seems lower as aspected but

However, TV2 as part of the RTM does still have cultural exchange with foreign program. From the schedule itself, number of English programs in TV2 has much more compare to Chinese and Tamil program. Locally cultural exchange might not prominent in TV2 program, however, cultural exchange with foreign programs are notable.

4.4 TEST USED

One of the method used to collect data is interview. We found expertise in broadcast industry to provide major opinion to support our research analysis in determining the accuracy of information for further understanding and provide a clearer view of our research. We found two expertise that work in different companies in media field who gave us their professional point of view and feedback about our research topics. One of them is Mr. Asrulnizam Kadir who worked as a news producer in Media Prima while the other one is Mahathir Bin Ahamad who worked as program producer in RTM.

Besides, we also use google survey to collect the result from respondents, instead of using hardcopy as it is more convenient and the calculation of result will be more effective and accurate. We shared our gogle survey form on serveral social media in order to collect more volunteer