Examples Of Cultural Identity Of Apple

2286 Words10 Pages
Design and Identity – The Making and Breaking of Traditions Apple Propaganda: Are You a Mac? Or Just a PC In this essay, I will critically assess Apple Inc 's identity to find whether they are successful in achieving their aspirations for cultural identity. This essay will look at the packaging, branding and advertising styles Apple employ to enforce their cultural identity onto Consumers. Whilst also looking at whether Apple were successful in breaking the tradition of conventional advertising. It is widely believed that Apple take part in a rather hefty amount of propaganda techniques, albeit all very deftly disguised, to achieve the presence of their social and cultural identity. (Farrell, 2009) Propaganda as defined by Jowett and O’Donnell “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist." (Jowett & O 'Donnell, 2012). When viewed in terms of the consumer, Propaganda can be a very powerful and often abused tool. It serves a person’s/company’s/group’s specific agenda. It can be dangerous in this way as it is not always clear where it is being implemented and is often subliminal. It can be hidden under a guise of clever advertising and social suggestion. (Farrell, 2009) There are many different types of propaganda (Shabo, 2008). Recently, it was reported that Facebook had hired a PR firm to anonymously circulate claims about Google
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