Examples Of Demographic Segmentation In Toys

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Demographic segmentation divides the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race & nationality. Demographic variables are most popularly used variables by marketers for segmenting customer groups. This is partly because customer’s needs are most closely linked to these variables such as income, age, gender etc. Following are the most popularly used demographic segmentation variables by Marketers: Age: Consumer needs and wants change with age although they may still wish to consumer the same types of product. Thus looking at the needs of customers at different ages, marketers design, package and promote products differently to meet the wants of different age groups. Marketers as per their product classify certain age group into small age brackets, so that it becomes both for company as well as consumers to identify products that best suits their age. Product #1 Toys: Toys are primarily focused for children of age group 0-10 years. However, there could be variations in age groups considered by companies. ToysRus is globally known toy store, wherein store has various sections as per age group classification like from 1 month to 3 months, 3-12 months, 12-24 months and likewise. Thus further classification enables customer visiting the store to easily access the products as per their requirements. Product #2 Blood Pressure Machine: With change in lifestyle, increasing number of elderly people lying

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