“the results suggest that sound and shape symbolism can be important tools for marketers wishing to develop meaningful and creative brand elements – even when their target market is children” (Baxter, Ilicic, Kulczynski, & Lowrey 2015). In order to capture people’s attention, marketers use logo with various shapes and words. Marketers use angular shapes on packages to sell carbonated, sour, crunchy, or crispy products but when they sell smooth, sweet, or creamy products, they use rounded shapes. When marketers needs to sell specific products, they associate their shape with their product.
(Torres, French et al.,2012) found that, in Bangladesh, children from ages 10 to 14 years old were being used for child labor. Frequently, society encounters situations just like this. Walmart allegedly did not know what was happening but it is not so much of the company 's fault but those people who allow that to happen. It is therefore with great importance that society shift
Amazon also divides its consumers on the basis of their personalities, namely tolerant, resolved and enterprising. There is also a division on the basis of users of a product; such as first timers, regulars and ex users. Another important basis is social class of its consumers: lower class, middle as well as high class. (Dudovskiy,
George Herbert Mead 's theory of the Development of Self is reflected in the way companies successfully sell their product to an intended audience. Mead 's theory describes different stages of a child 's mental state and the importance of interpretations (Ferris, p.106). The products that toy stores chose to sell are directed at certain age groups for a reason; not all children are capable of appreciating certain toys fully. Mead 's Theory builds off of Charles Cooley 's concept of the “looking glass self”, in which children model after those around them. (Ferris, p.105).
So, a diversity does exist from the different composition of group of personals, in the context of corporation or organization will refer to workers (Kearney et al. 2009). The kind of diversity that is easily notice includes sex, race, educational level, gender, nationality, and age (Harrison and Klein 2007). In most countries around the world, a person is identified, recognized, and assigned as either female or male at time they were born. The gender then will become something important to be developed in which way that either male or female would have their own role to the society.
Age, gender and income frequently use among the demographic values. According to Armstrong and Kotler (as cited in Nynne Larsen 2010), changes of age determine the buyers needs and wants. There are companies use age and life-cycle segmentation to determine the marketing approach. Kotler and Keller (2009) stated that male and female have different view towards a product and gender segmentation is used to differentiate their needs and wants. Income segmentation separates the market according to their income and it is used in automobiles, clothing, cosmetics, financial services, travel and
BE201 TMA Draft Karim Mahmoud Ghweil Question 1: A. Market segmentation is the process strategy of dividing a product or service for the general or specific groups based on their preferences, style, perceptions, needs, and interests. As Marks & Spencer already segmented its customers in some ways. It used demographic segmentation in which it targeted people with the age of 30 and above and also with relatively good or high income. But why M&S used market segmentation in the first place and how is it beneficial?
Often children are taught that their success and happiness in life is stated by how much possession they will have. This kind of upbringing leads child to the materialistic character. After that children in school and then in universities evaluate each other from the materialistic point of view. Psychologists in Poland University make a survey and the aim of the study was to determine whether the level of adults’ materialism depends on parental attitudes toward upbringing and whether a negative assessment of the family of origin’s material situation and a low level of meeting material needs in childhood contributed to the formation of materialistic attitudes. 453 individuals had been surveyed.
Hypothesis Most studies of gender with respect to products have viewed it as an explanatory variable for consumer behaviour. When examine the gender in design, feminine also have masculine qualities and masculine also have feminine qualities. Because of that an opportunity when designing products concern end user satisfaction. Methods and methodology Case- study
Ali A (2013) found that as the child grows old they expand more sophisticated buying skills and abilities. They become conscious of different socialization agents that convey norms, attitudes, motivations and behaviour to the learner. Much data shows that parents, peers, mass-media, stores, schools, brands and product themselves and their packages are all sources of information namely socialization agents. No other socializing agent attracts more attention than mass media in increasing children consumer socialization. Gender is an important element in explaining the children’s consumer socialization as it has a particular influence on the type of programmes favored by children.