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Essay On Display Advertising

942 Words4 Pages

Display Advertising
Display advertising refers to reaching potential customers by placing relevant display ads on third party sites such as blogs, forums and other websites. These ads include banners, boxes, interactive ads, video ads, interstitial ads, overlays and other similar ads that are linked to a landing page or website. The ads are placed on several networks such as Google Display Network, Bing Content Network.
Display advertising is the most effective digital marketing channels for generating sales for products of an online store. It also creates brand awareness and generates targeted traffic to the online store. Although there are numerous forms of display ads, banner ads are most common in promoting online store products.
An effective banner ad has a clear goal, logo, value preposition, and a call to action (CTA). The goal of the ad could be selling a product or creating …show more content…

It could save them money, time or give them a better quality product. The ad should include whatever will make the brand of the online store stand out from competitor.
A call to action is what the readers have to click on in order for the ad to be successful. Display ads have a natural call to action component to them. Consumers will click on them if they find them interesting without being asked to do so. Hence, informing them to click might just push them away instead.
Numerous online stores are seeking to reach out to potential customers online. In cases where the display site has numerous other competing ads displaying on, there is need for the ad Therefore, a banner ad needs to stand out in the crowd to win the target audience. Apart from the ingredients mentioned, a banner ad needs to have other characteristics. These banner ad best practices can help you achieve the right first impression. Keep them in mind as you design your next campaign and you may just find more clicks headed your way.

Color and

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