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Examples Of Environmental Scanning

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ABSTRACT

Environmental scanning is one of the acquisition and the use of information such as about trends, events and a relationships in an organization’s external environment and also employer branding. Beside, the knowledge of which would assist the management in planning the organization’s beliefs about environmental analyzer and the extent that intrudes into the environment to understand it, four modes of scanning may be differentiated : Indirect viewing, conditioned viewing, enacting, and searching. We analyze each mode of scanning by examining its characteristics information needs, information seeking, and information use behaviors. In addition, we analyze organizational learning process by considering the sense making, knowledge creating …show more content…

(Aguilar, 1967, Choo & Auster, 1993) Organizations scan the environment in order to understand the external forces of change so that they may develop effective responses which secure or improve their position in the future. They scan in order to avoid surprises, identify threats and opportunities, gain competitive advantage, and improve long-term and short-term planning (Sutton, 1988). To the extent that an organization's ability to adapt to its outside environment is dependent on knowing and interpreting the external changes that are taking place, environmental scanning constitutes a primary mode of organizational learning. Environmental scanning includes both looking at information (viewing) and looking for information (searching). It could range from a casual conversation at the lunch table or a chance observation of an angry customer, to a formal market research programme or a scenario planning …show more content…

For example, customers affordable to buy especially for family those who are poor or their salary below than RM2000 per month. When the company give a good service or their product such as automotive green life cycle and simple contemporary design which is combines functionality , practically of the product and Eco-friendly mobile, it can accepted by Malaysian and be marketed at ASEAN region in the future. Lastly, the social responsibility is most important to achieve the goal and mission of the

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