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Ethical Behaviour In Relation To Marketing Essay

1081 Words5 Pages

What is ethical behaviour in relation to marketing?
Ethics are the moral principles that govern a groups behaviour or the conducting of an activity. Marketing is the action of business of promoting and selling goods and services, including market research and advertising. Therefore, ethical behaviour in relation to marketing refers to the conduct that goes beyond the legal requirements. Following an ethical practice is not a legal requirement therefore, some marketing strategies and practices are considered unethical. There has been a lot of ethical criticism in regards to marketing which see some businesses adopt unethical behaviours when marketing their business or product, for example: o Use of sex to sell products- Often an overuse of sexual …show more content…

What government regulation applies to marketing?
Government regulations in regards to marketing are highly important as they allow the business to understand what is an accepted business practice and what is not. This can relate to advertising, pricing, distribution and operations of the goods and services. Government regulations relating to marketing aim to: o Protect …show more content…

The ACCC promotes competition and fair trade in markets to benefit consumers, businesses and the surrounding communities. They also regulate national infrastructure services. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading and consumer protection laws. In regards to marketing the ACCC provide a broad outline of what is and is not allowed in terms of how to price goods and services, components allowed and not allowed when advertising goods and services

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