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Extended Marketing Mix Of Apple's Ebay

1588 Words7 Pages

The research paper is based on two task related to extended marketing mix, its definition and the working of marketing mix in regards current working companies in the market place. In addition, it discusses the difference between marketing of product and services to understand its variance. It further intent to discuss the difference between international as well as domestic marketing of product and services.
Task 3
Extended Marketing Mix

Extended marketing mix consists of seven different factors that marketers evaluate before formulating their marketing campaign. Marketing mix help, the marketers to target appropriate market that further help them to increase product knowledge among the customers (Armstrong, et al., 2014).
Product

In marketing …show more content…

Some studies observes it as a way to achieve desired targets, for instance – to accomplish a 30% of shares an organisation actualises a marketing planning process. However, in all actuality it is more about the client interface between the business and buyer and how they manage one another in a progression of ventures in stages, i.e. all through the procedure (Barrett & Weinstein, 2015). Task 4

Extended Marketing Mix of Apple v/s EBay
Extended Marketing Mix Apple Inc. EBay Inc.
Product / Service Portable Computers of Apple include Mac Book Pro, IMac, MacBook Air and other
IPod of Apple include iPod Shuffle, iPod Nano and others
Smartphones of Apple include generations of iPhone which is recently upgraded to iPhone6GS and iPhone6GS Edge (Akyol, 2015) PayPal is an online exchange business permitting instalments and monetary exchanges to be made through the web.

EBay offers business centres for the offer of merchandise and benefits.

It additionally gives online instalment and correspondence administrations to people and organisations.

Products at EBay incorporate a huge number of collectibles; stylistic layout, apparatuses, PCs, decorations, vehicles, and different random things are recorded, purchased, or sold, every day (Hu, et al., …show more content…

site (Barrett & Weinstein, 2015).

Place Apple Inc. headquarters is situated at is situated at 1 Infinite Loop, Cupertino, California.

The Apple Consultants Network incorporates autonomous expert administration suppliers and technology counselling firms that have practical experience in Apple and external planning. Guaranteed on Apple promotions, these suppliers convey nearby benefits and backing to home clients and organisations of all sizes.

Apple has more than 200 retail locations overall including the US, UK and Canada. Apple as of late opened another retail location in Shanghai China (Nair & Leng, 2012).

There are eBay Coupons, eBay rebates, eBay Promotional codes, and an eBay deals page at DealTaker.com

The eBay Bucks Rewards Program gives the individuals who use PayPal on EBay 2% back on qualifying buys members get a prises authentication toward the begin of every timetable quarter for eBay Bucks they collected in the past quarter. They have 30 days to spend it on any eBay posting with PayPal (Riefa & Markou, 2015).

Physical Evidence Apple Inc. primary site is situated at

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