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Failure Of Content Marketing

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15 Reasons you are failing at Content Marketing
It is often revealed from the experts’ opinion that many companies fail to execute a proper content marketing campaign. Though it seems easy to achieve success over content marketing, it involves complex issues that hinder success and lead to major failures at content marketing campaigns. Therefore, it is evident to have a proper documented plan and a strategy before launching a campaign.
A few flaws commonly noted among various companies, can drag you down by ruining all your efforts. It is not that you are doing it just for the sake of doing it. So, you should have an eye to identify whether you have a proper marketing strategy to run a successful content marketing campaign or not. But till …show more content…

Do you have your content strategy synced with your niche?
Your content should be so designed that your target audience can relate to it and it also matches with your business goals. Your content should enlighten and give guidance regarding the issues that bother your niche the most.
You need to create full control over your niche so that you can expand your content marketing strategy as well as can target more number of audiences to your domain. Your content is the prime weapon through which you will be able to achieve this goal. Help your niche by answering the questions regarding their concerning issues and offering them value addition.

12. Do you have a smart team?
Include people who are enthusiastic about content marketing, want to explore new concepts and eager to contribute new ideas. Content marketing is not only about creating content; it includes a proper strategy so that your content marketing plan succeeds. You need to create relevant content and target your niche audience. Try it again and again, unless you properly streamline your tactics. As per the CMI survey that was conducted to review the current industry scenario of content marketing, it is revealed that only 5% companies have succeeded to track their ROI. Almost 65% of organizations have been termed as ‘ineffective’ as they are unable to track their effective …show more content…

Do you act like a sale-sy person?
Say a big ‘No’ to the sale-sy approach. Your content should never reveal that you are pointing your audience directly towards sales. You need to write content that informs, entertains and enlightens your audience and leave a link that directs to your website or your product page.
Direct sales pitching is never appreciated by the visitors. They can tolerate it for ones or twice but over sale-sy approach can lead them to opt for un-subscribing your contribution.

15. Do you pay attention to SEO?
SEO is related with the implementations of content marketing. Both go hand in hand, to improve the website’s ranking in Google. Google algorithm updates had changed the nature of SEO, but it still has relevance towards maintaining higher page rank.
Focus on Meta data, social optimization, image optimization, loading time of website and HTML, to improve your SEO activities.

All rules, regulations, plans and strategies go to vain, if you don’t maintain discipline. Discipline is the bridge between goals and accomplishment.

Hopefully, now you will be able to continue framing a proper content marketing strategy, avoiding these fallacies that act as a barrier on the path of

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