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Examples Of Fedex Marketing Strategy

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First the aggressive techniques: are marketing techniques like promotions and advertisements consumers see on a daily basis if they are interested in this service or not, the company use the aggressive techniques to solidify their image in the minds of viewers, and achieve immediate recognition.
Examples of FedEx’s aggressive marketing techniques are:
• Email Campaigns
• Group SMS
• Advertising on websites
• Sponsoring events
• Location based marketing
Email Campaigns: The Company sends a commercial message to a group of people by use of electronic email to advertise or promote its services, and this marketing strategy is an efficient way to stay connected with your clients and also to promote your service to attract new customers.
Group SMS: …show more content…

All these aggressive techniques are used as a marketing strategy to pull new customers

Second the Passive Techniques:
Which are tools made by the company to bring customers to FedEx’s website or online advertisements when customers use the online search engine trying to find a shipping company, FedEx’s website should appear to them as top ranked website.
This type of marketing is like throwing a baited net into the ocean and waiting for fish to arrive.
There are many other strategies used by FedEx to attract new customers such as setting up competitions with prizes like free shipments from FedEx or attractive offers, this type of strategies helps to engage customers based on temptation marketing.
FedEx keeps its current customers by delivering satisfaction, as satisfied customers are those who their experiences matched their expectations, and satisfied customers always buy again and tell others about their good experiences, for that reason FedEx is so careful to gain customer satisfaction by delivering high quality services.
For example FedEx is so careful to do accurate and in time delivery and professional packing for the items need to be delivered and having a well-dressed uniformed delivery man with appropriate …show more content…

FedEx is a smart company as it exceeds customer expectations and deliver high quality services, by understanding what customer really need, figuring out the future needs and satisfy those

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